PALO ALTO, CA, February 20, 2010
/24-7PressRelease/ -- Users of Palo Alto, Calif.-based email marketing services provider Boomerang.com has announced an array of tools that help email marketers avoid inadvertently spamming customers. For instance, the full capabilities of SpamAssasin, award-winning open-source spam filtering software, are available to anyone who uses Boomerang's email hosting tool, BlastWizard. Additionally, a free spam checker is available to anyone who visits Boomerang website.
"Email marketing's kryptonite is spam," said email marketing expert David Kearney, CEO of Boomerang. "Rooting out any possibility of sending it ought to be an email marketer's first order of business. This is why Boomerang pays close attention to eliminating spam—by employing award-winning tools, notably, SpamAssasin."
Anyone may follow Kearney's company, Boomerang, on Twitter @boomerang_com. A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise.
Customers and Boomerang website visitors alike are able to considerably decrease their risk of sending spam. Boomerang's BlastWizard uses SpamAssasin to score every email created and give a breakdown on how the score was calculated. This enables marketers to make changes that improve email deliverability. (SpamAssasin recently announced its first new release since 2007, according to an early February entry on Boomerang's Email Marketing Tips blog.) Additionally, Boomerang utilizes SpamAssasin to offer a free spam analysis tool to anyone who visits the company's website.
Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang's email hosting tool, BlastWizard, "Best Mass Email Tool." Boomerang's email marketing video training is available for free.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com
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