/24-7PressRelease.com/ - December 26, 2004. Irvine, CA -- Attention-getting personalized subject lines, tempting discounts and free drawing coupons enticed just over half the recipients of Irvine's Lollicup Tea Zone Juice Bar to open the Customer Appreciation Day emails they recently received from the shop. At nearly 51 percent, Lollicup's open rate was 35 percent higher than the industry average of just 15 percent for in-house email blasts.
The messages were sent using mUrgent Corporation's (http://www.murgent.com) EMPACT web-based email marketing automation software, and included Lollicup's logo on a unique e-letterhead for quick brand identification. In addition to the high open rate, nearly 100 recipients who opened Lollicup's email forwarded it to more than one other person, bringing the total open rate to 69 percent. Lollicup's owner/operator Shaun Ito says his store sold more than 1,500 of its popular Boba and yogurt drinks in just seven hours during Customer Appreciation Day.
"Email marketing is our most powerful guerrilla marketing tool," says Ito. "It's faster and more personal than display or broadcast advertising. Personalized email, sent only to people who have given us their email addresses voluntarily is hard for customers to resist."
Market research showed that most of Ito's customers were internet-savvy young adults, so he placed a voluntary email sign up sheet at the Lollicup counter and quickly captured hundreds of names. The email list has grown by about 10 percent every month as new customers are attracted by forwarded EMPACT emails and word of mouth. Ito also enjoys being able to collect personal emails on the Irvine Lollicup website
EMPACT allows Ito to create his own promotions and schedule their distribution from his own computer since the software is web-based and does not require purchasing expensive dedicated software which must then be installed, maintained and updated.
"The convenience and ease of using EMPACT is exceptional, and I don't need an expensive IT staff, hardware and software to maintain it. Whenever we have a special event or want to run a new drink or coupon promotion, I can create it right here," says Ito.
About mUrgent
mUrgent, an e-marketing authority, delivers EMPACT, a proven, easy-to-use e-marketing solution businesses can rely on to automate more frequent, personalized communication to your customers for a higher return on your marketing investment. For more information visit http://www.murgent.com
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mUrgent Corporation is an e-marketing authority, specializing in building stronger relationships for businesses through productivity software that is results driven. As an independent application development and e-marketing service provider, mUrgent is dedicated to constructing productivity tools for marketers and business professionals to build more profitable relationships through customer relationship and retention marketing.
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