HOUSTON, TX, February 18, 2012
/24-7PressRelease/ -- Emperial Americas, Inc. announced today that it has renewed its sponsorship with the Birds of Prey Downhill Skiing Championship at Beaver Creek, Colorado through 2013. On the heels of the brand's successful 2011 inaugural year with Birds of Prey, Emperial Americas' brand Tequila Distinguido is destined to make a huge splash during this multi-year agreement.
"The upcoming 2012 season will be the second year that Tequila Distinguido has sponsored Birds of Prey, which is a spectacular event," said Alonzo Pierce, CEO, Emperial Americas. "Not only does Birds of Prey garner our brand worldwide exposure on networks such as Versus and NBC, the opportunity drives positive momentum and gives us tremendous on-site exposure."
With Jumbotron and strategic banner placement on the slopes and in spectator areas, the 2011 race that recently concluded turned out viewers in record numbers, according to race officials. This has caused many to surmise that Downhill Day was perhaps the largest crowd since the 1999 World Championships.
Beaver Creek's Birds of Prey racecourse was built during the summer of 1997 in preparation for the 1999 World Alpine Ski Championships. Designed by Olympic Downhill gold medalist Bernhard Russi of Switzerland, the first competition on Birds of Prey took place December 2-6, 1997, with a pair of men's World Cup Downhill races and a men's World Cup Super-G.
ABOUT TEQUILA DISTINGUIDO
From deep in the heart of Mexico comes tequila rich in tradition, respectful of the heritage and unsurpassed by others. Tequila Distinguido is authentic, all-natural, estate-grown premium tequila, made from 8-10 year old 100% blue agave that is double distilled and hand-crafted to the highest standards for an incredibly smooth and refined taste. The oral tradition of the Contreras family for the preparation of tequila has been kept as a jewel, polished with work, customs and the DISTINCTION of its process. Distinguido is made in the highlands of Jalisco, Mexico. The artisan-style crafts of Distinguido include Silver, Reposado and Anejo. Distinguido has won high marks at the San Francisco World Spirits competition. Tequila Distinguido will continue to expand aggressively and strategically in the United States. http://www.tequiladistinguido.com.
ABOUT EMPERIAL AMERICAS
Emperial Americas, Inc. is developer, importer and marketer of branded alcoholic beverages with an initial offering of Tequila and Bourbon. Emperial Americas is dedicated to creating: "The brands people talk about." Our vision is to be the ultimate brand builders of the industry by engaging the consumer and the commerce with unparalleled delivery. We are committed to the highest standards everyday. The skill set of our management team is a primary asset in the development of our brands and trademarks.
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