FRAMINGHAM, MA, December 10, 2008
/24-7PressRelease/ -- W. L. Gore & Associates, a global leader in creating innovative, technology-driven product solutions, has selected Envisa to lead the development of an online sales and marketing channel for the company's newest consumer brand, GORE inLighten window screens. GORE inLighten screens are made with an ultra-fine screen material that makes them appear virtually invisible, while providing interiors with more natural light and improved airflow.
Over a ten-month period, the Envisa team, worked with Gore on the market research, design, development, integration and delivery of a new online presence at
www.inlightenscreens.com. The web site serves as the hub for brand communication, configuring, ordering, fulfilling, and tracking the new Gore product line. The GORE inLighten screens initiative focused on establishing the new consumer brand and product, developed an infrastructure to support product ordering and fulfillment, and built a unique selling channel from the ground up to service the needs of discriminating do-it-yourself home owners.
The GORE inLighten framed screens are custom-made to fit almost any window and are sold exclusively online. Because of this, it was imperative that the e-commerce site have a simple, reliable, and easy-to-use product configuration and purchase process - one that carefully guides the user and provides clear, instantaneous feedback throughout the process. The end result is a streamlined site architecture and an interactive product design tool that allows consumers to configure and purchase a custom product with a range of options to accurately replace their current window screens. Additionally, home improvement contractors and interior decorators were provided access to professional selling programs and marketing communications.
The GORE inLighten screens project team leveraged Envisa's online retail web development expertise to conduct usability testing with homeowners to evaluate prototype web designs and iterative upgrades of the online solution. In-depth consumer insights were key to tailoring the design, content and feature-functionality of the final website.
The resulting solution was developed as a custom Java application running on a JBoss application server with an Oracle database. The site integrates with IBM's WebSphere Commerce checkout components, and uses AJAX technology and XHTML/CSS for front-end presentation.
About W.L. Gore & Associates
W. L. Gore & Associates has made its name by creating innovative, technology-driven solutions, from medical devices that treat aneurysms to high-performance fabrics for outerwear. A privately held company whose annual sales exceed $2 billion, Gore is committed to perpetuating its 50-year tradition of product innovation. The company today claims a manufacturing or sales presence in more than 80 countries, employs approximately 8,000 associates and sells thousands of high-performance products in diverse markets around the world.
About Envisa
Envisa (
www.envisa.com) designs, builds and optimizes e-business solutions for multi-channel merchants. With a focus on E-commerce, E-marketing, Business Intelligence and Business Integration services, the Envisa team delivers measurable results by enabling our client/partners to sell, market and operate more effectively. Leveraging a unique blend of marketing, design, business, and technology expertise, Envisa delivers results to a broad spectrum of innovative online and multi-channel merchants. For more information about Envisa, please contact Ray Chang, Director of Business Development, at (508) 405-1220 x121, or send an email to
ray.chang@envisa.com.
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