MIAMI, FL, February 19, 2014 /24-7PressRelease/
-- The Miami Herald Media Company (MHMC) announced that effective February 17, 2014, Erin Zilis will assume the role of President and Publisher of HCP / Aboard Publishing, MHMC's custom publishing subsidiary.
Zilis brings over 20 years of experience in content marketing, publishing and business development to this new role. She most recently served as VP/Publisher at Freedom Communications in Orange County, CA, where she oversaw all specialty media products, including Coast Magazine, Coast Kids, OrangeCounty.com, two performing arts programs and all digital products for the division. Under Zilis's leadership, Coast Magazine was recognized by the Maggie Awards as "Best Regional & State Consumer Magazine" in 2010 and 2012.
Zilis's experience also includes a long tenure as VP/Custom Media at McMurry, Inc. in Phoenix, AZ, and marketing and account management positions at Cadmus Custom Publishing (now The Pohly Company) and Published Image, both in Boston, MA. Zilis has been responsible for launching consumer and B2B content marketing and custom publishing programs for numerous Fortune 500 companies and a wide variety of brands in the travel, hospitality, healthcare and finance sectors. Some of these companies include The Ritz-Carlton Hotel Company, City of Scottsdale, Massage Envy, Segerstrom Center for the Arts, Island Global Yachting, 24 Hour Fitness, Sotheby's, USAA, Fleet Investment Services, Waste Management, Office Max, Oceana, Origins, Kaiser Permanente, Cleveland Clinic and Baylor Health Care Systems.
An industry expert, Zilis has been a guest lecturer and speaker at journalism schools and industry conferences. She holds a Bachelor of Arts degree in Communications from Boston College.
"We are so pleased that Erin will be taking the helm at HCP/Aboard. She will bring to our clients her expertise in custom publishing and a tremendous knowledge of how to use digital and social media marketing to expand their reach," said Alexandra Villoch, Sr. VP Advertising & Marketing for the Miami Herald Media Company.
In her new role at HCP/Aboard Publishing, Zilis will oversee the publication of the company's in-flight magazines, hotel and destination guides and other custom publications. She will focus on expanding the division's custom publishing client base, as well as developing content marketing and advertising sales programs for the company's print and online publications. Zilis will report to Alexandra Villoch.
"I'm thrilled to be joining the award-winning HCP/Aboard team and becoming part of the greater Miami Herald family," said Zilis. "Smart brand marketers understand the importance of engaging with their customers with well-produced, fresh content, and consumers are responding more than ever. HCP/Aboard has a wonderful history and I'm looking forward to becoming a part of its future, helping our clients achieve success with their content marketing programs."About HCP/Aboard Publishing
HCP Aboard Publishing, a division of the Miami Herald Media Company, develops and produces over 110 custom publications for hotels, airlines and other clients. These include multilingual destination guides, in-room hotel books, in-flight magazines, travel videos and websites, as well as accompanying sales, marketing and promotional programs. The company also produces commemorative coffee table books, health care publications, program guides and other customized publications.
About the Miami Herald Media Company
The Miami Herald Media Company (MHMC) publishes two daily newspapers: the Miami Herald, winner of 20 Pulitzer Prizes, and el Nuevo Herald, an award-winning Spanish-language publication. Together, the newspapers are read by more than 1.5 million people each week, in print and online at MiamiHerald.com and elNuevoHerald.com.
MHMC products include the websites Miami.com and MomsMiami.com. The company produces content across all media, including video, mobile and radio on WLRN/Herald News.
MHMC is a subsidiary of The McClatchy Company.
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