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Eurocar Christens New US Showroom with Grand Opening Gala Benefiting Mercy House

On August 20th, 2010, Eurocar, the West Coast's largest independent dealer of pre-owned luxury and exotic vehicles, christened their new US showroom with an elaborate Grand Opening Gala benefiting Mercy House.
    ORANGE COUNTY, CA, September 01, 2010 /24-7PressRelease/ -- On August 20th, 2010, Eurocar, the West Coast's largest independent dealer of pre-owned luxury and exotic vehicles, christened their new US showroom with an elaborate Grand Opening Gala.

In partnership with Sterling Public Relations, Eurocar welcomed over 850 guests into their incredible 55,000 square foot indoor showroom filled with over 120 of the finest automobiles from Rolls-Royce, Bentley, Mercedes-Benz, Maserati, Aston Martin, Ferrari, Lamborghini, Porsche, BMW, Audi, Hummer and Range Rover. This red carpet affair treated guests to a delicious array of hosted appetizers, a couture cupcake bar courtesy of Ditzie Cakes, and specialty "Eurotinis" courtesy of Boru Vodka along with Eurocar's own private label wine.

Winston's Jewelers, with owners Glenn, Alan & Eva Verdult, provided additional eye candy for the glamorous event by setting up a professional multi-million dollar display of timepieces and jewelry collections during the event. Committed to giving back, Eurocar's owners, Tilo and Paula Steurer, chose to donate 100% of the evening's proceeds to Mercy House, an OC-based non-profit that is committed to ending homelessness. Mercy House's Executive Director, Larry Haynes, who recently celebrated his 20th anniversary with the foundation, offered a heartfelt speech thanking the community for supporting their cause. Over $3,000 in donations were collected at guest check-in, while a St. James Red, 2007 Bentley GT was auctioned off in a live auction, with 100% of the proceeds over dealership cost going directly to the foundation.

About Boru Vodka:
Boru Vodka is made in Ireland from the finest grain and the most pristine water. The extensive distillation process produces a clean vodka of unusual clarity and exceptional smoothness. Boru Vodka was inspired by Brian Boru, the visionary high king responsible for driving foreign invaders from Ireland's shores. The honesty and strength of Brian Boru is reflected in Boru Vodka's craftsmanship and quality. Boru Vodka is bold yet stylish. Its lack of pretense is a striking difference to vodka offerings that rely solely on image. Boru's mission is to fight for the no-nonsense choice among spirits. If you're looking for a real vodka that doesn't tell you who to be but allows you to be yourself, Boru Vodka is the clear alternative. Boru's smooth, even taste makes it a fresh alternative to enjoy on the rocks, as a martini or as the foundation for premium cocktails. All are excellent choices. Boru Vodka. It's the clear alternative to ordinary vodkas. For more information on Boru vodka, please visit

About Winston's Jewelers:
Based in Costa Mesa, CA, Winston's Jewelers is proud to celebrate over 40 years of excellence in the OC marketplace. Known for their superior value, style, quality and service, this family-owned operation was founded on these core ideals. Specializing in timepiece and jewelry collections, Winston's Jewelers also offers custom designs, in-house repairs and appraisals as well as jewelry cleaning. Winston's Jewelers...when only the best will do! For more information on Winston's Jewelers, please visit

About Mercy House:
Santa Ana, Calif.-based Mercy House is a non-profit 501 (c) (3) organization that provides housing and comprehensive supportive services for a variety of homeless populations including families, adult men and women, mothers and their children, persons living with HIV/AIDS, individuals overcoming substance addictions, and the physically and mentally disabled. Founded in 1988 by Father Jerome T. Karcher, Mercy House has established Mercy House Center, as well as transitional living facilities including St. Joseph House, Regina House and Emmanuel House. In 2005, Mercy House offered permanent affordable housing for the first time by opening the San Miguel Residence. Mercy House has expanded its services to open three facilities in Ontario, California. Guadalupe Residence provides 15 four-bedroom apartments for permanent affordable housing. Assisi House provides nine apartments as transitional housing units. Visit

About Eurocar:
Eurocar, located in Costa Mesa, CA, is owned and operated by Tilo Steurer, a master mechanic from Germany with over 25 years of experience with high-line vehicles. As the West Coast's largest independent pre-owned luxury and exotic automotive dealership, Eurocar caters to a diverse clientele both nationally and internationally, shipping vehicles all over the world including: Canada, Europe, Spain, Dubai, and China. Eurocar continues to distinguish itself in the auto industry by offering superior customer service coupled with the most coveted inventory in the marketplace. Dealing exclusively with exotic and luxury brands including Rolls-Royce, Bentley, Mercedes-Benz, Maserati, Aston Martin, Ferrari, Lamborghini, Porsche, BMW, Audi, Hummer and Range Rover, there is virtually no vehicle Eurocar is unable to deliver. The service provided by each member of the Eurocar team is second to none, making the destination for pre-owned luxury and exotic vehicle shopping worldwide. Eurocar continues to extend its reach into the community by developing relationships with charitable foundations that meet standards of excellence. Annually, Eurocar holds two major charity gala's which raise funds for non-profit foundations including Juvenile Diabetes Research Foundation (JDRF), Childhelp, the National Kidney Foundation (NKF), and Mercy House. Eurocar's new US Showroom is located at 2920 Red Hill Ave, Costa Mesa, CA 92626.
"Driven By Perfection, Built On Relationships"

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Paula Steurer
Sterling Public Relations

Corona Del Mar, CA
Voice: 949-836-4451
E-Mail: Email Us Here
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