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SYDNEY, AUSTRLIA, December 14, 2016 /24-7PressRelease/ -- Direct marketing is a highly successful method to generate sales from either existing or potential new customers. It is already widely popular with small businesses, and Event!t Pty believe this is due to the regular return of positive results from such a cost-effective technique.
About Event!t Pty: http://www.eventit.com.au/about-us/
Here, Event!t Pty has compiled a list of six reasons why businesses should consider direct marketing today:
1. Target Customers
Direct marketing can have a huge impact on customer acquisition, as businesses are able to target specific demographics that a particular product is aimed at. Event!t Pty believe it is a great way to engage with existing customers and increase brand loyalty through repeat business.
2. Quick Production and Turnaround
Certain processes of direct marketing can be completed very quickly, as commercial printers offer fast turnarounds in the production of documents, flyers, posters and other marketing materials needed for campaigns.
3. Advertise Products and Brand Businesses
Event!t Pty says direct marketing allows more control over advertising special offers, specific products and exclusive events. Furthermore, by creating a consistent campaign, the brand becomes recognisable to customers, which in turn improves brand awareness.
4. Personalise Campaigns
Each campaign can be personalised to interact with a specific target audience. This method will make each customer feel valued and can increase the likelihood of creating brand loyalty. It allows greater freedom for contractors to deal with consumers in a face-to-face environment.
5. Track and Measure Results
Direct marketing offers simple ways to track results such as the number of customers reached, the number of responses received and cost per customer. Event!t Pty believe this to be an important factor in direct marketing as it allows businesses to learn from previous campaigns and understand how to become more efficient in future.
6. It's Cheap and Easy!
Direct marketing is cost effective, easy to budget for and easy to keep track of return on investment (ROI), as businesses can see exactly how much they spend per customer.
Event!t Pty have successfully executed direct marketing campaigns and seen fantastic results. Managing Director John Hanley is a firm believer in this method of marketing, "Direct marketing is the perfect way to interact with customers, as campaigns can be tailored or personalised depending on the target audience. This is a great way to build a relationship between brand and consumer."
Event!t Pty have worked with some of the biggest brands and non-profit organisations in Australia and guarantee positive results from their campaigns. Based in Sydney, Event!t Pty specialises in direct marketing and make customer satisfaction their main priority. The firm pride themselves on their ability to consistently provide excellent customer service and believe face-to-face marketing is the most efficient way to increase brand awareness.
Event!t Pty offer a unique marketing experience on behalf of their clients' brands. For more information Follow @Eventit_ on Twitter and Like them on Facebook.
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