Event!t Pty: 'Advertising Doesn't Have to Be Annoying.'

    SYDNEY, AUSTRALIA, April 13, 2017 /24-7PressRelease/ -- Event!t Pty report on research by The Coalition for Better Ads, looking into the ever-increasing dominance of pop up and large sticky ads online. The study was set out to determine how consumers receive the advertising methods, Event!t Pty urges brands to listen carefully. More than 25,000 customers across the US and Europe rated 104 ad experiences for desktop web and mobile web. The research concluded that brands that are advertising with a pop-up, auto-play ads especially with sounds that require actions to continue with their online search were least effective and damaging to the brand, as they 'annoyed' consumers.

About: http://www.eventit.com.au/about-us/

The study also looked at mobile users and concluded that adverts consuming more than 30% of the screen created negative feelings toward the advert and caused the consumer to disengage with the brand. Event!t Pty recommends brands consider reshaping their online advertising strategies, with pop-up blocking technologies improving soon the online platform will prove ineffective and overall return will decrease. By damaging online relationships with consumers, it can cause lasting damage and turn off customers to future marketing attempts. The firm is concerned that reduced return will cause brands to over saturate the market and desensitise the client from online strategies.

Specialising in face to face marketing strategies the firm are helping their clients fight back with their personalised approach. On-site approaches offer brands a platform to maintain a positive brand relationship with their customers. Innovative campaigns allow localised promotions to engage with audiences, improve customer retention rates and provide a guaranteed return on investment through new customer acquisitions approaches.

Event!t Pty wants brands to remain relevant to modern consumers, their strategies should centre around quality rather than quantity. Research has shown that people look to place their custom with brands with similar values to their own, and will use this knowledge when deciding which product or services to select. Brands should be sure to communicate their purpose and vision throughout all their marketing strategies and choose their outlets carefully.

Event!t Pty has collaborated with some of the biggest brands and non-profit organisations in Australia and guarantees positive results from their campaigns. Based in Sydney, Event!t Pty specialises in direct marketing and makes customer satisfaction their top priority. The firm prides themselves on their ability to consistently provide excellent customer service and believes face-to-face marketing is the most efficient way to increase brand awareness.

Source: https://www.marketingweek.com/2017/03/22/coalition-better-ads-first-report/

Find out more about Eventit by following @Eventit_ on Twitter and liking them on Facebook.

# # #