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SYDNEY, AUSTRALIA, December 22, 2016 /24-7PressRelease/ -- Event!t Pty have witnessed first hand how many small-medium sized businesses and entrepreneurs are failing to captivate their target audiences, despite having quality products and services to offer. As a result of this, the firm has outlined a sort of 'beginners guide' illustrating the importance and best practice of word of mouth for such start-ups.
About Event!t Pty: http://www.eventit.com.au/about-us/
In its simplest form word of mouth is the act of speaking about a particular topic - in this case a brand - to friends, family, peers, members of the public, which in turn increases the awareness of said topic (brand) to those who may not have heard of it. Based on a multitude of factors, it gives an instant impression of the subject (brand). Many in the industry would argue that, due to the advancement of online communicative tools, the bulk of word-of-mouth is now cultivated online via the use of social media channels, thus transforming it into eWOM (electronic word of mouth). However, Event!t dismiss such a sweeping statement and maintain that offline, direct marketing remains a vastly underrated and fundamental channel for increasing customer acquisition.
Both on and offline forms can gather momentum, snowballing into a genuine and trusted source of invaluable brand awareness. According to a study done by the guys over at Ad Age, word of mouth and eWOM can increase overall marketing effectiveness by a whopping 54% (StoreYa, 2016). With this in mind, Event!t have shared their golden methods for getting people to spread positive word of mouth about a brand:
Give the customer reasons to recommend
A quality product will get people talking, but great customer service will have them recommending to people they barely even know, states Event!t Pty. Use branded stories and behind-the-scenes content to increase anticipation of the product or service, and align it to the needs of the target audience. Always place perspective from that of the consumer, as this will ensure that the overall experience is more memorable than others offered by the competition.
Identify and connect with brand influencers
Influencer marketing identifies and targets individuals who have degrees of influence over potential buyers. Event!t Pty believes that brands have the ability to identify individuals that have influence over potential buyers, and subsequently create marketing activities around these influencers. The firm argues that influence can come from a variety of sources - any group, person, brand or place has potential to be an influencer. An easy example is the use of celebrity endorsements used to market products through their authority and reputation. If a company is able to connect with influencers within the industry and get them talking about the brand, then people will listen - and more importantly - talk.
Event!t Pty is an outsourced sales and marketing firm based in Sydney. The firm specialises in a personalised form of marketing, which allows them to connect with consumers on behalf of their clients' brands. By connecting with consumers via face-to-face marketing techniques the firm is able to establish long-lasting and personal business relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients. The firm's Managing Director, John Hanley has been in the sales and marketing industry for several years and has grown and developed his own leadership skills in order to ensure that he can be the best leader he can be to set a good example for his firm.
Source: http://www.adweek.com/socialtimes/10-reasons-why-influencer-marketing ... ing/623407
Event!t Pty offer a unique marketing experience on behalf of their clients' brands. For more information Follow @Eventit_ on Twitter and Like them on Facebook.
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