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- PANAMA CITY, FL, July 24, 2006 — SPOTBUY.TV debuts today as the first online negotiating marketplace for the television spot business.
SPOTBUY.TV [url=http://www.spotbuy.tv] incorporates its related service, SCATTER.TV, a one-round sales-maker which is already active in over 150 television markets in the United States.
"Our proprietary service is a one-of-its-kind," says Mike Harding, Managing Member of MMI Advertising, LLC. "For the first time ever, media buyers and retailers seeking television advertising offers and media outlets with inventory to sell can post, negotiate, and strike a deal online, in real time, promptly. We can also handle buyer cancellations or media make-goods with the click of a button. E-commerce and E-change have arrived in the television business."
The SPOTBUY.TV service focuses on television deals in the 210 markets, but is expandable to include network and syndication advertising, says Harding. The service extends beyond traditional spot time offers of ten, fifteen, and thirty-second ads to also include direct response, paid programming, webcasting, product placement, and podcasting advertising availabilities.
SPOTBUY.TV is compatible with the eBiz, XML and Ad-ID standards established by Television Bureau of Advertising and the American Association of Advertising Agencies, eliminating multiple entries of the same information.
"The deal starts with a buyer who has money to spend in a specific market," says Harding. "The buyer transmits an electronic request for avails. Media outlets matching the specifications are notified, respond with inventory, negotiate with the buyer, and close the deal--all online."
SPOTBUY.TV expedites advertising to air with its integrated FTP download capabilities. Once an order is confirmed, media outlets can link to and download the commercial directly into master control servers.
"In today's just-in-time world, our ability to download a commercial directly into a control room for near-immediate airplay greatly enhances revenue opportunities for our participating clients," says Harding.
Harding predicts the new high-tech media marketplace will save the television industry millions of dollars in sales costs. "Our goal is to reduce the time and cost of doing the deal, not the price of the inventory itself," says Harding. "Stations are always in control of the inventory and rates they post and negotiate; buyers are always in control of the budgets they submit and orders they accept. SPOTBUY.TV is a win-win scenario."
About MMI Advertising
MMI Advertising, LLC is a collaboration between MMI Affiliates Corporation, a media management company, and ARINC, Inc., a worldwide leader in systems engineering. Patents are pending on the proprietary SCATTER.TV and SPOTBUY.TV technology and business processes. MMI Advertising, LLC owns both the SCATTER.TV and SPOTBUY.TV services and trademarks of the SCATTER.TV and SPOTBUY.TV brands.
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