LOS ANGELES, CA, March 19, 2014 /24-7PressRelease/ -- With virtually everybody foregoing the print version of the Yellow Pages and rushing to the Internet as their choice of advertising medium, few have embraced it as enthusiastically as the legal field. Unfortunately, law firms are not getting the results they anticipated.
Google AdWords expert Frank Buddenbrock identifies in his new book "The 7 Most Costly Mistakes Lawyers Make Advertising with Google AdWords," the errors that cause poor results. Most importantly, Buddenbrock provides solutions to those costly mistakes.
Buddenbrock states, "Google makes it very easy to spend money advertising on their networks, too easy. It's interesting to me that when law firms used to do most of their advertising in print mediums such as magazines, newspapers and the Yellow Pages, most of them would hire ad agencies or marketing companies to brainstorm concepts, design a layout, shoot the photos, write the copy, and develop an offer.
Now, apparently, anybody can do what took marketing experts, designers, photographers and copywriters years to perfect. Or at least they think so. But when it's not done right, it costs a fortune."
In his book, Buddenbrock outlines what he considers the most costly mistakes, from weak Keyword choices, to poorly written ads, to ineffective, or non-existent, landing pages, to not monitoring the results. Buddenbrock believes that testing is crucial to optimizing any campaign.
"The Holy Grail of Internet marketing is the profound abundance of instant data Google offers on how a campaign is performing. The evidence is pretty clear- if you've got decent traffic to your site, by studying your Google Analytics and AdWords data, you can know in a week or so, maybe less, if what you're doing is working, and then tweak it to get it to work better. No other medium that gives you that opportunity to improve your results.
John Wanamaker, who many consider to be the father of modern advertising, described how difficult it is to reach potential customers via traditional advertising with his famous quote, 'Half the money I spend on advertising is wasted; the trouble is I don't know which half.' Using your Google data, you'll know precisely where your advertising money is going," Buddenbrock explains.
Buddenbrock beams, "When an AdWords campaign is developed and managed properly, the results can be outstanding. We were hired by a Personal Injury Law Firm in Los Angeles to drive traffic to their site. They got enough new clients to pause their AdWords campaign. It looks like we worked ourselves right out of a job. I'm sure when things slow down, we'll ramp that campaign back up to do it all again."
A free electronic version of "The 7 Most Costly Mistakes Lawyers Make Advertising with Google AdWords" is available for download at: http://canyoufindmenow.com/7mistakes.html or at: http://bit.ly/1gqoIm1.
About Frank Buddenbrock
Frank Buddenbrock is a digital marketing expert and founder of Can You Find Me Now?, a Los Angeles-based marketing services firm providing Online Marketing and social media to major companies worldwide. Buddenbrock has been a Search Engine Optimization expert for 7 years, putting more than 60 companies on Google's first page. Among his clients are: hospitals, doctors, lawyers, plastic surgeons, retailers, cosmetic firms, restaurants, and manufacturers.
About the Book
The 7 Most Costly Mistakes Lawyers Make Advertising with Google AdWords
by Frank Buddenbrock
Published by Can You Find Me Now?
Publication Date: March 7, 2014
For More Information, or to schedule an interview, contact Frank Buddenbrock of Can You Find Me Now? at (818) 991-7135, or email: firstname.lastname@example.org. Visit: http://canyoufindmenow.com
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