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NEW YORK, NY, July 26, 2014 /24-7PressRelease/ -- Without brand awareness a business is simply an idea destined to stay behind closed doors. After carefully constructing a strong set of brand values it's vital that businesses know how to get these ideas to the masses. In order to find a long term position on the market place and gain a positive reputation it's imperative that businesses find a way to spread the word that fits with their business ideal. An increasing number of businesses are choosing direct marketing as a solution to their brand awareness issues. Direct marketing is a highly effective way to turn a business into a brand and get a business's message straight to the consumer. With direct marketing relying heavily on face to face interaction the approach is a great way of drawing in customer attention and ensuring the brand sticks in the minds on the consumers. F-1 Enterprise, a direct marketing firm based in New York have reviewed a recent study suggesting companies are now willing to invest more in raising their brand awareness, and looked at how direct marketing could help a wide range of businesses achieve this.
The study by the IPA Bellwether report found that confidence in the marketing industry remained high in the second quarter of 2014. With the economy becoming more stable consumer confidence has increased and businesses are now taking advantage of this opportunity by increasing their focus on brand awareness.
The survey of 300 marketers also found that 15.2% of companies had increased a portion of their marketing budgets in 2014 to keep up with consumer demand. The economic recovery led to a further 28.3% reporting an increase in their overall Marketing budgets. With businesses intent on making the most of the economic upturn it was reported that many businesses were turning to more cost effective tactics to market their products to stay ahead of the competition, which is fantastic news for F-1 Enterprise and the direct marketing industry as a whole. Direct marketing is a highly cost effective marketing solution, instead blanketing a wide area; direct marketing pinpoints the exact target audience which prevents companies from wasting precious resources on ineffective large scale campaigns. Direct marketing also provides easily measurable results, meaning businesses can act on data quickly and adjust their approach to meet consumer trends.
With the economy hitting its strongest rise for a decade and predicted to continue its growth throughout the rest of the year, many companies remain upbeat about the future. With the next few years looking more stable for businesses across the country, business owners are looking to invest in fresh new ways to raise their brand awareness. With demand high, F-1 Enterprise are set to benefit from this boom and, with a strong wealth of experience can provide brand awareness solutions to a wide range of industries. F-1 Enterprise help their clients by putting customers at the forefront of a business's priorities. By ensuring clients are customer focused and engaging with their audience F-1 Enterprise make sure their clients customers not only recognize a brand but remember it, which improves customer loyalty as well as increasing all important brand awareness.
About F-1 Enterprise Inc: http://www.f-1enterprise.com/3-reasons-to-hire-f-1-enterprise-inc/
F-1 Enterprise is an outsource sales and marketing firm who specialize in providing innovative and personalized direct marketing campaigns. F-1 Enterprise use customer interaction as a means of allowing their client to fully understand their customers and build lasting relationships with them. This personal approach guarantees F-1 Enterprise's clients not only see an increase in customer loyalty, but see a high return as well.
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