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Fairlane Town Center Hosts Second 'Kids 'N Kicks' Summer Walking Program

Fairlane Town Center and Blue Cross Blue Shield of Michigan are encouraging area families to stay active this summer with their walking program June 14 to August 19.
    FARMINGTON HILLS, MI, June 23, 2010 /24-7PressRelease/ -- Fairlane Town Center is encouraging kids and their families to stay active rain or shine this summer with its second Kids 'N Kicks summer walking program. The Blue Cross Blue Shield of Michigan-sponsored program, open to area families, is free of charge and runs through August 19, 2010. Last year, more than 100 children and their families tracked their summer walking at Fairlane Town Center.

Kids and their families can register at the Information Desk, where they will receive a start-up membership kit to keep track of how far they walk during the summer. The member kit includes a walking log, Fairlane Town Center map, walking route calculations, and a neck tote and pencil that participants are encouraged to bring with them each time they walk visit.

The summer program will conclude with a recognition ceremony for all participants and special prizes for the top five Kids 'N Kicks walkers.

"Blue Cross Blue Shield is committed to building a healthier Michigan by supporting initiatives that get people moving and eating healthier. We have strategic partnerships with communities, businesses, and organizations throughout Michigan to increase awareness and adoption of healthier lifestyles. This walking program aligns well with our continuing efforts to improve children's health," said Equilla Wainwright, Blue Cross Blue Shield of Michigan's vice president of diversity and community responsibility.

At the end of each Kids 'N Kicks visit, participants record the distance walked in their logbooks and take it to the Information Desk for a completion stamp. Kids will receive a special treat each visit and a milestone prize for every five Kids 'N Kicks visits.

"We're excited Kids 'N Kicks was so well received last summer with more than 100 kids walking at Fairlane Town Center. We expect the number of participants to increase this year," said Fairlane Town Center Marketing & Sponsorship Director Darla Bowen. "Every kid who participates in Kids 'N Kicks will reap the rewards by staying physically fit and earning fun prizes."

Kids 'N Kicks participants can walk with their family at Fairlane Town Center, 18900 Michigan Ave. in Dearborn, during regular center hours: Mon.-Sat. 10 a.m. to 9 p.m., Sun. 11 a.m. to 6 p.m.

About Fairlane Town Center
Fairlane Town Center, located just west of Southfield Freeway and north of Michigan Avenue in Dearborn, features more than 160 stores, shops and specialty services including Macy's, JCPenney, Sears, the Lifestyle Cafe Food Court, Bally Total Fitness, a 21-screen Star Theatre featuring digital sound and stadium seating and Michigan's largest H&M. Fairlane's restaurant plaza features P.F. Chang's China Bistro and Bravo! Cucina Italiana, and offers valet parking and courtyard seating. Shopping hours are 10 a.m. to 9 p.m. Monday through Saturday, 11 a.m. to 6 p.m. Sunday. For more information, please call (313) 593-3330 or visit http://www.shopfairlane.com.

Founded in 1987, Marx Layne & Company is among Michigan's leading independently owned public relations agencies. The agency provides individualized marketing and corporate communications services on a local, regional, national and global basis to clients in the energy, technology, nonprofit, manufacturing, retail, real estate development, financial, hospitality, educational, health care, professional service and communications industries.


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Jenna Platonas
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Farmington Hills, MI
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