FLINTSHIRE, UK, February 05, 2009
/24-7PressRelease/ -- Sex has scored a big fat zero as a way of achieving happiness. Romping between the sheets fails to do the trick when it comes to finding long-term contentment, according to online research by top-selling women's magazine Candis.
It achieved less than one per cent of the total score when people were asked what makes them happiest. In three regions - London, Yorkshire and Scotland - the nookie option didn't muster a single vote.
Half of the Brits questioned in the Candis UK Happiness Survey 2009 would rather spend time with their families than canoodling under the duvet.
Family-time was way ahead in all regions, with 47 per cent citing family and 15 per cent their children, putting other options including money, shopping, food, alcohol and sports firmly in the shade.
Love was also high on the priority list for the 2,202 respondents across 12 UK regions, making a clear distinction between it and casual sex.
Good health, security and friends also scored well as contributors to happiness, but a fifth said financial issues put them in a bad mood.
Nearly half - 48 per cent - said the happiest day of their lives was when their own child was born. And in a signal that marriage is still important, 19 per cent said their wedding day was their happiest ever.
An average nine per cent of respondents believed their happiest day 'hasn't happened yet', rising to 11 per cent in Yorkshire and 28 per cent in London.
The results re-confirm the findings of a 2006 happiness survey conducted by Candis - the sixth best-selling UK women's monthly. Family also came out of that as the most important factor determining people's level of happiness.
Editor Debbie Attewell, said: "It's very reassuring that despite living in such a promiscuous and materialistic age, sex without love is just not the answer to true happiness. Our survey shows that families are at the heart of real contentment for people the length and breadth of Britain today.
"Anything that gets in the way of family life like redundancy, ill health and cutting costs all were marked as having a negative impact on happiness, while family events, fun days out and the annual family holiday were seen as the top markers for happiness.
"Without exception, being surrounded by people who love and care for you was the choice over casual short term relationships every time."
Candis has a strong charity ethos, with ten per cent of subscription income donated to charity.
Since its launch 46 years ago it has given 52m to health charities and community initiatives across the UK. Latest beneficiaries have included Marie Curie Cancer Care, BLISS - the special care baby charity, Tommy's and Children's Hospices UK.
For more about Candis visit http://www.candis.co.uk
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Media enquiries
Candis editor Debbie Attewell is available for comment.
To discuss the Candis UK Happiness Survey 2009 or to speak to Debbie Attewell and for any other media inquiries please contact Tracy North at Outwrite Public Relations on 01352 706260 or 07885 943402.
An ISDN line is available.
Notes to Editors
The online survey was conducted over 12 British regions involving 2,202 respondents. A breakdown of some the key regional findings is below.
Candis is one of Britain's top 10 selling women's monthly titles, with sales of 296,103 (ABC Jan-June 2008)
Candis is the magazine of Candis Club. The Club gives 10 per cent of the subscription income it receives from magazine sales to national health charities and members' community organisations
This year (Oct 2008 - Sept 2009), the club expects to give Marie Curie Cancer Care 375,000 reaching the amazing total of 5m to this charity in June 2009; Children's Hospices UK 200,000, BLISS - the premature baby charity - and Tommy's 210,000, and the Charities Aid Foundation 120,000
Candis, published monthly, is available on subscription through 0800 818 5400 or via http://www.candis.co.uk _http://www.candis.co.uk_
About Outwrite PR
Outwrite Public Relations is a PR agency based in Mold, North Wales which offer a comprehensive range of media relations and other public relations services. Founded in 1993 by managing director Tracy North, it is staffed by former journalists who have the skills, contacts and inside knowledge to place your stories to maximum advantage. For further information, please contact Tracy North on +44 (0)1352 706260.
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