LOS ANGELES, CA, July 08, 2010
/24-7PressRelease/ -- Fanscape, Inc., the leading social media marketing agency, announces the addition of newly created position Chief Operating Officer as the latest move for the expanding company. Fanscape CEO, Larry Weintraub introduces operations veteran Greg Boles as the company's new COO, who will be accountable for managing the company's overall operations and strategic planning.
"I am excited to be working with such a forward-thinking social media leader like Fanscape," states Boles. "While other agencies are just getting into social media, Fanscape has been at it for years for some of the most exciting Fortune 500 brands. I am excited to support our rapid growth including expanding our strategy consulting and outsourced social media property management practices, as well as building upon our heritage of leading edge social media metrics/ROI analytics."
In his role as Fanscape's COO, Boles is responsible for the day-to-day operations, strategic planning, finance, IT and HR. He is also charged with supporting the agency's launch of new services in the areas of social media consulting, outsourcing and ROI reporting.
"As Fanscape continues its growth, it was important for us to have an operations person in place to ensure that we remain leaders and innovators in the social media marketing space," states Fanscape CEO, Larry Weintraub. Greg (Boles) joins us at the right time and we are very confident that his operations knowledge and expertise with help us grow even more".
Boles has more than 15 years of retail and experiential marketing experience at the executive level in the consumer electronics and technology industries. His particular strength is in growing middle market companies in the areas of strategy, operations, IT, finance, business development and mergers and acquisitions integration. Prior to joining Fanscape, Boles held senior-level operations and management positions at top-ranked companies including Andrews Electronics, Advantage Sales and Marketing and Wareforce.com.
Founded in 1998, Fanscape is the leading Social Media Marketing Agency with 12 years of experience helping clients reach and activate consumers to foster Digital WOM, brand awareness and positive engagement. Fanscape's online influencer marketing experts have an in-depth understanding of niche audiences and consumer behaviors across the Web. We provide highly measurable, earned media strategies for major corporations and leading gaming, automotive, CPG, entertainment, CE, tech and travel companies.
We are a Social Media Marketing agency where 100% of our focus is on Digital Word-of-Mouth marketing. Our mission is to lead the field of Digital Word of Mouth and Social Media Marketing, develop innovative and creative methods of inspiring WOM conversations, foster positive sentiment for our clients, provide detailed measurement and analysis, generate the highest Return on Investment (ROI) possible and listen, educate and activate consumers.
For more information on the company please visit: http://www.fanscape.com.
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