GARDEN GROVE, CA December 05, 2009
/24-7PressRelease/ -- December 03, 2009 Ð Burbank, CA Ð Feature This!, a leading product-placement and branded entertainment firm, is celebrating its 5,000th movie project with the new Farrelly Brothers (ÒThereÕs Something About MaryÓ) comedy, ÒHall PassÓ. This also coincides with the firmÕs 15th year in business.
ÒWhen the ÔHall PassÕ submittal landed on my desk in late November, I knew it was time to break out the champagne,Ó said Jay May, President of Feature This!. ÒCurrently Feature This! is working on more than 45 feature films like Marvel ComicsÕ ÔThorÕ and 20th Century FoxÕs ÔThe A-Team. WeÕre also involved with network shows like Ô24Õ and ÔThe OfficeÕ, game shows like ÔWheel of FortuneÕ and ÔLetÕs Make a DealÕ, most of the network talk shows and reality shows such as ÔThe Biggest LoserÕÓ, he added.
Product placements-also known as Òembedded advertisingÓ-in movies and television is bigger business than ever. This strategy has proven to be a winner for both marketers and media. Industry estimates that in 2008 branded entertainment spending exceeded $3 billion. Having characters use real products lends an air of believability to a story. For the studios, the use of brand names can carve anywhere from $100,000 to well into the millions of dollars off a projectÕs budget.
Scott Rosenfelt, the producer of ÒHome AloneÓ and ÒMystic PizzaÓ had this to say. ÒJay provides a great service to production. We have very restricted budgets and he really helps us defer substantial costs, not just in cash savings but in location costs, wardrobe, vehicles and even meals.Ó
May sees the use of product-placement continuing to expand as commercial-free mediums like TiVo¨, the Internet and mobile digital content (iTunes¨ and smart phones) changes the way we watch movies and television. Products and brands used by celebrities on screen have become a part of the entertainment experience for consumer. Product placements, branded entertainment and cross promotions are rapidly becoming the one of the most effective way to reach consumers.
About Public Communications Worldwide
About Feature This!
When Jay May started product-placement firm Feature This! in 1994, he developed the motto Òunder promise, over deliverÓÐÐand heÕs stuck to it ever since. Feature This! maintains close relationships with all the major studios and production companies and dozens of national name-brand companies. When determining where to place products, Feature This! Is dedicated to representing the best interests of the brand to ensure the highest quality and integrity of the productions engaged. For more information and to contact Jay May, visit their website at http://www.featurethis.com or call 818-972-1313.
Contact:
Barbara Stracner
Public Communications Worldwide
11602 Knott Street, Suite 13
Garden Grove, CA 92841
Tel. 714-891-3660
bstracner@pc-w.com
(c) 2009 Feature This! Inc. All rights reserved.
Specifications are subject to change without notice. All other trademarks are the property of their respective companies.
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