PORTLAND, OR, June 19, 2010
/24-7PressRelease/ -- Creative Brand Communications (CBC) has been hired by Scranton, Pennsylvania-based Fidelity Deposit & Discount Bank to develop a new website for the bank.
"Our main goal with Fidelity's new site is to convey online the unique in-person experience Fidelity has become known for," says Jeff Stephens, founder and CEO. "We call this approach 'experience integration', where we create a congruent online and offline experience, which results in a more cohesive and engaging brand."
Slated for a late 2010 launch, the new site will feature an increased emphasis on visitor interactivity, and allow visitors to conduct business easily and on their own terms. The bank's new website will build upon a platform of advanced content management tools that allow the bank greater and easier control over updating site content.
Fidelity Deposit & Discount Bank, with nearly $600 million in assets, has 12 branches throughout Lackawanna and Luzerne counties.
About Creative Brand Communications
Creative Brand Communications is the leading brand development agency for the financial services industry, helping entrepreneurial banks and credit unions develop experiential brands that result in profitable customer relationships. CBC does this through brand and marketing strategy consulting, marketing agency services, and word of mouth marketing services. The agency consults and provides services to banks and credit unions across North America. Visit http://www.creative-brand.com for more information.
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