HOPKINTON, MA, January 28, 2009
/24-7PressRelease/ -- Flimp Media (www.flimp.net), a developer of web video direct marketing solutions and Blue Sky Factory (www.blueskyfactory.com), an industry leading email service provider (ESP), today announced a partnership that integrates the FLIMP video marketing platform with Blue Sky Factory's Publicaster email marketing service. The result will enable BSF customers to create web video email marketing campaigns with no programming that provide detailed viewer analytics reporting by individual email address.
Using FLIMP, which stands for Flash interactive Marketing Platform, email marketers and communicators can quickly and easily create and publish flash (video) landing pages and brochures called flimps with no programming. When the video brochures are sent to target audiences using the Publicaster email service, senders are able to instantly track and report detailed viewer engagement, response and viral activity by email address. .
"We have developed a simple yet sophisticated way for online marketers to integrate video landing pages and video brochures into their email marketing messages and campaigns with detailed analytics reporting by email address." said Wayne Wall, CEO of Flimp Media. "We are excited to be partnering with Blue Sky Factory, one of the most innovative email marketing providers in the industry. "
"FLIMP gives marketers the opportunity to send email in a new way - by using both HTML and video," said Tim Barton, Managing Partner, Blue Sky Factory. "Marketers want their emails to stand out in a crowded inbox. The ability to include video with emails - and fully track the metrics - helps them take email marketing to the next level."
About Flimp Media, Inc.
Flimp Media provides on demand software that enables customers to quickly and easily create, edit and distribute video landing pages, communications and brochures without any programming that instantly track and report detailed viewer engagement analytics. Visit http://www.flimp.net or call 508.435.5220 for more information.
About Blue Sky Factory, Inc.
Blue Sky Factory, the industry leading email service provider, offers a full suite of on demand tools that allow marketers to create, deliver, and track fully customizable email marketing campaigns. Blue Sky Factory's knowledgeable team is dedicated to offering clients best-of-breed services and solutions from beginning to end, ensuring a high rate of deliverability while adhering to industry standards. Visit http://www.blueskyfactory.com or call 866.216.2583 for more information.
Flimp Media Contact:
Jenn O'Meara
Flimp Media, Inc
508-435-5220
jomeara@flimp.net
Blue Sky Factory Contact:
Amy Garland
Blue Sky Factory
410-230-0061, ext. 105
agarland@blueskyfactory.com
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