/24-7PressRelease/ - HOPKINTON, MA, June 20, 2008 - Flimp Media, Inc. (FMI) announced today the release of its patent pending FLIMP web video marketing and analytics solution for colleges and universities. Using FLIMP , colleges and universities can quickly create and distribute self-tracking flash video microsites for admissions, alumni development, athletic recruitment and general marketing. Flimps are portable, interactive flash websites that require no programming to build and can be delivered by email or weblinks to target audiences, or can be embedded into existing HTML websites. Flimps are a new type of website that can collect detailed viewer engagement and response data by email address.
"Flimps are a totally new type of flash website " according to Flimp Media's CTO Richard DiBona "because they don't require any programming or technical skills to create or edit and they can collect viewer engagement and response data automatically by individual email address."
FLIMP, which stands for Flash Interactive Marketing Platform is particularly effective for college marketing applications where audiovisual content and individual viewer tracking and reporting are important" according to Wayne Wall, FMI's founder and CEO. "The distribution, reporting and analytics features are unique. Using FLIMP, marketers can create and deliver audiovisual marketing campaigns in less than an hour with real time data reporting of viewer activities and responses by individual email address."
FLIMP is generating positive results for initial college marketing customers, including Davidson College. Davidson turned to FLIMP Media to create, deliver and track a rich video email campaign for admitted students of the class of 2012 designed to build on the excitement of the Davidson Wildcats' Sweet Sixteen success. The flimp video email campaign was delivered to the class of 2012 admitted students the day after receiving their online acceptance.
"The timing of the video email campaign was impeccable. For these students, we were able to combine the enthusiasm of being accepted to Davidson with the energy and excitement surrounding the success of our basketball team" according to Dave Mabe, Assistant Dean of Admissions at Davidson. "We never could have done something like this on such short notice without the FLIMP technology and Flimp Media's supportive and responsive staff. The whole process was pretty amazing."
To learn more about FLIMP go to http://www.flimp.net
About Flimp Media Inc.
Flimp Media Inc. (FMI) develops web video marketing and analytics solutions for direct marketing, communications and sales applications.
Flimp Media develops web video marketing and communications software that allows users to quickly create, distribute and track flash videosites that automatically collect and report viewer data without any programming or analytics plug-ins. Using the FLIMP platform, anyone can quickly create and launch web video marketing campaigns via email that automatically track and report detailed viewer engagement and response data and by individual email address. The integration of rich media (flash), web video and automated analytics is the foundation of the FLIMP Videosite Platform. FLIMP, which stands for Flash Interactive Marketing Platform is available as web based or installed software.
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