/24-7PressRelease/ - KISSIMMEE, FL, April 02, 2008 - Florida Leisure Vacation Homes turned their Web Site into a virtual Easter Egg Hunt during the week before Easter and saw their site traffic rise by 300% during the period. Only the SuperBowl Trivia Quiz produced higher traffic.
Following on the tradition of innovative ways to generate web traffic and in turn increase business, visitors were invited to virtually search through the rooms of all the properties managed by Florida Leisure Vacation Homes, collecting eggs in the hope of landing various prizes. The campaign was also kick started with a very creative voice blast from "Leapers the Bunny," the host of the event.
The big winner was Ms. Bridget Grogan from PA, who discovered the Golden Egg and had her upcoming vacation in Orlando, doubled in length.
"I think you have to make your online campaigns fun, said Colin Bowman, Florida Leisure's "gamesmaster". "This time we focused less on the hard sell aspect and more on giving people a game that would challenge them ... hoping they would have fun playing. The feedback certainly seems to suggest that they did. We saw an increase in traffic and a bump in reservations, but we are building for the future and the hope is that the people who haven't booked yet will think of us when they want to visit Orlando. I am sure they will be keeping an eye out for future promotions."
Nigel Worrall, President of Florida Leisure Vacation Homes added, "I just let my staff run with this one and they scored a great goal, I couldn't be more pleased with the creative direction and the final outcome."
FLORIDA LEISURE Vacation Homes is one of the longest established vacation home and property management companies in Central Florida. The company manages more than $25 million dollars of real estate assets within six miles of Walt Disney World. With more than 75 properties available, FLORIDA LEISURE Vacation Homes offers spacious and appealing alternatives to the typical hotel. FLORIDA LEISURE has vacation rental accommodations from three to seven bedrooms, all featuring private swimming pools, at affordable prices. The homes are in extremely convenient locations to Orlando's attraction parks and for a variety of recreational activities to suit all ages. For more information visit http://www.floridaleisure.com or call 1-800-880-6693
About Nigel Worrall:
Nigel Worrall is President / CEO of Florida Leisure Vacation Homes. He is also a Past President of Central Florida Property Manager's Association, now called Central Florida Vacation Rental Manager's Association, a National Real Estate Investment Coach with Real Mentor, and the President / CEO of Property Management Mastery, LLC., the leading coaching institute for vacation rental managers.
Contact:
Colin Bowman, director of public relations
Florida Leisure Vacation Homes
407-870-1600
http://www.floridaleisure.com
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