BEVERLY HILLS, CA, February 18, 2012
/24-7PressRelease/ -- On Thursday, March 1st (6pm-9pm), florist Zena Mickaelian, is having a red carpet charity event in Beverly Hills to celebrate the grand opening of her new full-service flower shop, Four Season Flowers & Designs. The event will also benefit Susan G. Komen Foundation. The evening promises to be one of exciting celebrations and charitable giving.
A Silent Auction will be held during the event on generously donated items from Illyissimo, Bellacures, Boom-Boom and Beyond Salon, Divas in Defense, and many more. All of the proceeds from the Silent Auction will be donated to Susan G. Komen Foundation. In addition to the Silent Auction, guests will also be invited to provide private donations for the cause.
In addition to benefiting the charity, there will be complimentary bites, refreshments, swag bags,
and more. Other participating sponsors include Spaphile, ResVitale, Pop Chips, Vuza Energy, Cascal, Sokenbicha, among others.
ABOUT THE CAUSE: Zena Mickaelian has been a champion of womens' health her whole life, and a huge supporter of the fight against breast cancer. Susan G. Komen for the Cure , the global leader of the breast cancer movement, has invested more than $1.9 billion since inception in 1982. As the world's largest grassroots network of breast cancer survivors and activists, they're working together to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Susan G. Komen Race for the Cure and generous contributions from partners, sponsors and fellow supporters, they have become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. We will be donating to the cause through a Silent Auction of generously donated items from various sponsors.
ABOUT FOUR SEASONS FLOWERS: At the posh new flower shop on the cusp of Beverly Hills, presentation is everything. Sister of celebrity hair stylist, Gary Madatyan, long time florist, Zena Mickaelian is no stranger to special events. Her creative drive and passion for creating extravagant arrangements has led her to open her first shop. Her mission for the salon is to create arrangements that enhance experiences that people will never forget. Zena believes, "the core or heart of any occasions lies within the expression of flowers."
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