COPENHAGEN, DENMARK, June 25, 2013 /24-7PressRelease/
-- It was once the case - when football shirts started to be worn by fans, which we must remind ourselves, hasn't always been the case - that a supporter had to travel to their local football ground and purchase the shirt of the local football team from their local football team. Everyone knows people who support teams that are a long distance from the place they grew up. Manchester United is the best example, and they have a number of fans from all over the globe. Fodboldonline.dk sell Manchester United home shirts (in Denmark we use the term Manchester United hjemmebanetrojer
), and this company website is hugely responsible for allowing football supporters from all over the world a chance to support and wear the football shirt of whichever team they please.
The price of the football shirts is more than reasonable, and as the majority of the world is still feeling the influence of the double dip recession, the price of a product is perhaps the controlling influence behind a decision to purchase something. The reason why Fodboldonline.dk is changing the way football supporters shop in a permanent fashion is because, even though the supporters may have accessed the website by means of making a saving during a problematic financial situation, customers will discover the convenience and the benefits of online shopping, such as being able to purchase an item within two minutes and having it delivered to one's door. Another reason this method of shopping threatens to become permanent is because, by the time the recession is over, this may be the only method left: the last shop standing, so to speak. The Internet revolution has long threatened to drive shoppers from the high street onto the computer. Maybe this is a telling sign?
And who are Fodboldonline.dk? They seem very determined to ensure that they respond to any potential customer fears concerning online shopping. Their statement on the company website confirms on more than one occasion that the football shirts (in Danish fodboldtrojer
) sold on the website are one hundred percent official. This, of course, owes something to the amount of illegally replicated football shirts available for sale, although, I feel, it is also for those customers who are unsure of Internet shopping.
Another aspect of online shopping that they address on their website, and address thoroughly, is the lack of a personal touch with online shopping. Their mission statement - even after being translated into English - is warm and friendly, and there seems to be a real determination to translate to the customer that they are a company who genuinely cares about their customer. Of course, this can be a difficult thing to measure, but it is no less difficult to determine when face to face with a salesperson. An example of the warm friendly touch is that they explain to the customer that they are willing to work weekends, if the order requires them too.