/24-7PressRelease/ - LONDON, UK, October 15, 2006 - With this objective in mind, FICE is launching the initiative entitled FOOTWEARAHEADSPAIN A virtual promotion for Footwear, which will be aimed at strengthening the strategies of the companies with regard to their positioning in international markets.
One of the main keys to success for any business lies in its location; in the place. Within the current context of globalisation, the place is the Internet, and the competitor is not just on the other side of the road, but all over the world. Being at the forefront, ahead of the rest is a guarantee for success and FOOTWEARAHEADSPAIN is thus being presented as an effective tool designed to promote brands and products in the footwear industry.
FOOTWEARAHEADSPAIN A virtual promotion for Footwear, has been created as a virtual exhibition which will make its international debut on 30 August 2006, and will continue for a period of 4 months, open 24 hours a day, 7 days a week.
FOOTWEARAHEADSPAIN A virtual promotion for Footwear, is not just an exhibition, it is also a pro-active promotion by means of direct marketing activities aimed at potential international clients, in a personalised way and in line with the strategies of each brand in each market.
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