All Press Releases for July 28, 2016

Former American Idol Jason Castro and His New Band Castro Are Challenging Fans to Walk 1 Million Steps for Poverty

Castro's challenge goes live July 28th in support of Roma Boots on the charity lifestyle platform MaximusLife



"Roma Boots, an organization dedicated to ending poverty is doing amazing work and we hope to raise awareness for their mission by reaching 1 Million steps for poverty through our fan base."

    DALLAS, TX, July 28, 2016 /24-7PressRelease/ -- MaximusLife, a mobile application company that offers a lifestyle and fundraising platform for charities announced today a new celebrity fitness challenge involving Jason Castro, star of American Idol's season seven, who, along with his siblings Jackie and Michael, form new pop/folk trio, Castro. The band's challenge, lasting 30 days, enables fans to help end poverty and win big prizes simply by tracking their fitness activity. Fans will win chances at weekly prizes and the experience of a lifetime including a backstage trip to meet the band in-person.

"We are excited to rally our fans towards a fun way to support a good cause near to our hearts," said, Jason Castro, of the band, Castro. "Roma Boots, an organization dedicated to ending poverty is doing amazing work and we hope to raise awareness for their mission by reaching 1 Million steps for poverty through our fan base. We also look forward to engaging with our fans on a new level for a good cause while we tour this fall."

To learn more visit Castro's campaign page including a video from Castro about their challenge.

Castro's debut EP, Diamond Dreams, is available for pre-order now and will release at all digital music outlets on September 2. Pre-order Diamond Dreams here.

Castro's challenge will be run on MaximusLife's platform, available for free in iOS and Android app stores including a live activity feed and the ability to sync daily steps for poverty directly with your favorite activity trackers like Misfit and others.

"We at Roma Boots are excited to team up with Castro on MaximusLife to make it easy for fans and our supporters to get involved," stated Samuel Bistrian, CEO and founder of Roma Boots. "Support through Castro's challenge will go toward education material, supplies and other items necessary for our next boot drop this fall. Every boot drop is an amazing experience and we appreciate our champions like Jason getting involved in a real way for big impact."

Further information on this new celebrity challenge can be viewed at
www.maximuslife.com

About MaximusLife
Founded in 2014, MaximusLife went global after launching pre-sales on Indiegogo. The platform is the first mobile charity platform of its kind, crossing lifestyle, fitness and productivity categories with connections to modern ways of giving back. The platform challenge users to create big impact in small ways through weekly and monthly challenges. MaximusLife was recognized in fall 2014 as a leader in "Technology for People" at Techmanity, and in 2015 by Europe's largest lifestyle technology and environment award Greentec Awards. For more information, please visit http://www.MaximusLife.com or follow us on Twitter at https://twitter.com/mymaximuslife

About Castro
Castro is an American pop/folk trio made up of siblings Jason, Michael, and Jackie Castro. Merging their own prior paths and successes, the members of Castro have collectively sold nearly three-quarters of a million albums; appeared on/in Ellen, Today, The Tonight Show, Rolling Stone, and USA Today; and have had their music featured on numerous film and TV outlets. With total video views of 14 million, they have developed and continue to grow significant brand platforms on YouTube from engaging vlogs and covers on their individual and band channels. Castro's debut EP, Diamond Dreams, is available for pre-order now and will release at all digital music outlets on September 2, 2016. Diamond Dreams is available for pre-order here.

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Robert Reyes
Maximuslife
Dallas, TX
United States
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