All Press Releases for October 14, 2015

Fox's "Empire" Will Feature Two Custom-Made King Ice Products

Fox's "Empire" is set to display both a custom-made microphone flag and a pendant made by King Ice exclusively for the show.



"When the show's property master met with Snoop Dogg, who starred as a guest on 'Empire,' Snoop performed on the show using his custom-made King Ice microphone flag."

    LOS ANGELES, CA, October 14, 2015 /24-7PressRelease/ -- King Ice, a leading men's jewelry brand offering street-inspired designs, will have both of its custom-made products featured on Fox's "Empire," which set new primetime debut records for its second season premiere.

Before King Ice ever made the custom-made microphone flag and pendant,"the show's costume and property master would buy jewelry from us," according to Cuong Diep, co-owner of King Ice. "When the show's property master met with Snoop Dogg, who starred as a guest on 'Empire,' Snoop performed on the show using his custom-made King Ice microphone flag. And from there, the people from 'Empire' contacted us about doing a custom-made mic and pendant. Thanks to our reputation for creating one-of-a-kind designs along with our quality, we managed to build two noteworthy pieces."

The microphone flag, which will debut on episode 8, will be used by Terrence Howard's character Lucious Lyon. The flag features a custom-made 3D lion with the words "Empire" engraved on each corner, and the flag aims to describe Terrence Howard's character--this powerful, fearless and highly determined individual. The 3D lion displays its exotic mane, razor sharp teeth and a tilted crown, a symbol iconic in the streetwear and hip hop communities. And with a directional points engraved at the top and the King Ice name stamped on the bottom, this piece provides a one-of-a-kind look to match the universe built by the showrunners.

Meanwhile the Gutter Life pendant, which will be featured in episode 4, is designed from the bottom of a bullet casing, also known as the primer. Each primer pendant features the shell casing size--9mm--and the words "Gutter Life" engraved on the sides, while the "G" letter comes shaped into a 9mm handgun to pay tribute to the defunct Gutter Life Record label featured on the show.

The pendant, like the flag, showcases King Ice's commitment to developing creative-driven designs backed by the highest quality. To see all of King Ice's original designs, please visit KingIce.com.

About King Ice
King Ice is a streetwear lifestyle brand based in LA. It offers original designed jewelry and accessories featuring street-inspired themes. King Ice has worked with celebrities, like Snoop Dogg, The Game, Chris Brown, Katy Perry; television shows like ESPN and X-Factor; and retailers like Zumiez, DrJays and Jimmy Jazz. Look for new releases by following King Ice on Instagram, Facebook and Twitter.

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