/24-7PressRelease/ - Manhattan, NY, May 29, 2005 - By popular demand, The Lion Brand Yarn Company today released a free crochet pattern of their interpretation of the poncho worn by Jennifer Lopez in the movie "Monster in Law". The demand for the Jennifer Lopez poncho became evident shortly after the movie was recently released in theaters across the U.S. Customer requests for the pattern started flowing into the email inboxes at the company's offices. Each one indicated that they loved the poncho and asked if Lion Brand could create a pattern for it. Previous celebrity patterns offered by Lion Brand include their version of the poncho worn by Martha Stewart, which has been downloaded by the public almost a million times.
"When we receive a critical mass of emails on a topic, it sets off my 'trend alarm' button and our entire company goes into high gear to rush an item to market that we think is a heart-felt desire on the part of our customers. Our Design Department put together another stunning pattern in record time." said Ilana Rabinowitz Director of Consumer Marketing "Our version of the poncho that Jennifer Lopez wore in "Monster in Law" is quite beautiful and very faithful to the original design."
The free pattern produces a light summer-y poncho that is made from four different yarns. It is an easy pattern that is quick to make and quite attractive. A perfect fashion accessory for this time of the year. The free pattern can be viewed and downloaded from the Lion Brand Web site at http://www.LionBrand.com.
For More Information Contact
Ilana Rabinowitz
ilana@lionbrand.com
1-917-496-2908
Lion Brand Yarn Company, a 127-year-old entity, is America's oldest hand knitting yarn company. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration. Its Web site, http://www.lionbrand.com, offers over 500 free patterns, as well as instructions to teach people to knit and crochet.
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