FreeCar Media and TrashTalk Joint Venture LOS ANGELES - FreeCar Media (FCM) one of the country's most innovative nontraditional marketing companies has joined forces with TrashTalk! Outdoor (TTO) to jointly market their creative non-traditional, brand-building, consumer-centric campaigns.
Chief Ideation Officer Drew Livingston said: "We've been creating nontraditional marketing campaigns for the past seven years for some of the biggest companies in the world. By forming this joint venture with TrashTalk! we will significantly expand our sales force as well as bring additional product offerings to our clients."
Robin Potash, President of TrashTalk! Outdoor commented, "This joint venture is a win-win-win for FCM, TTO and most significantly, our clients. Collectively, our companies can develop more integrated and exciting campaigns than we could do on our own, making us a more efficient and creative partner for our clients."
FCM turns traditional advertising on its head by educating consumers about a brand, then sending them directly into the marketplace as ambassadors of that brand through wrapped vehicles, product sampling, special events and one-on-one marketing. This joint venture will enable FCM to further bolster their nontraditional marketing capabilities by increasing the number, size and type of outdoor medium through which today's consumer is reached. TrashTalk!'s environmentally-friendly mobile mediums expand FCM's reach to target consumers where they live, work and play - in stadiums, on beaches, in their cars, and on the street.
FreeCar Media recently won a Gold and Silver Addy and for their "Full Throttle Cement Truck Campaign" for The Coca Cola Company and a Reggie Award from the Promotions Marketing Association for the "Starbucks Red Cup Holiday Campaign." They were also awarded the Yahoo! Chairman's award and a Gold One Show Pencil for "Starbucks"
FCM corporate clients include The Coca Cola Company, Kraft Foods, General Mills, Procter & Gamble, Google, Microsoft, AT&T, Unilever, HBO, IHOP, Jamba Juice and Lacoste.
TrashTalk! clients include Bank of America, Wachovia, American Express, Kodak, Heineken, GE Healthcare, GM, and Circuit City.
For more information, go to
www.freecarmedia.com or
www.trashtalkoutdoor.comFor more information, go to
www.freecarmedia.com or
www.trashtalkoutdoor.com---
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Press Release Keywords:- advertising, ambassadors, announcements, brand, brand-building, branding, company, environmentally-friendly, freecar, marketing, media, nontraditional
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