LOS ANGELES, CA, October 26, 2008
/24-7PressRelease/ -- Fresh Gourmet , the number one brand of croutons and salad toppings, today announced the launch of six new products to deliver on their enduring promise to drive the sales in produce.
The products are:
Four Nut Salad Toppings in 3.5 oz resealable bags:
o Honey Roasted Sliced Almonds
o Toasted Sliced Almonds
o Honey Roasted Pecan Pieces
o Glazed Walnut Pieces
Two Dried Fruit Salad Toppings in 4 oz resealable bags:
o Dried & Sweet Cranberries
o Plump & Sweet Golden Raisins
"We're very excited to introduce these products," said Brandon Steele, Vice President of Marketing, Fresh Gourmet. "Fresh Gourmet nuts and dried fruit are the result of the many years our company has spent in foodservice working with top restaurant chefs. What we've found is that today, consumers want to make the same great salads they get when dining out."
Fresh Gourmet, a division of Sugar Foods Corporation, chose to expand into nuts and dried fruit based upon research indicating that these items were the most popular products on salads at restaurants across America. The new products are the latest addition to the company's evolving premium Salad Toppings line, a category informed by over 25 years as a leading foodservice supplier of salad toppings.
"Our roots are in foodservice," said Mark Sedlacek, VP & General Manager, Sugar Foods Corporation. "Our presence and focus on restaurant trends has positioned us to be experts in the category. We're delighted to bring these quality products to produce departments."
Fresh Gourmet's nuts and fruit lend color, nutritional value, taste and texture to a variety of salads and produce-based side dishes, and their packaging is designed to help retailers merchandise the products to drive sales of salads and more. To deliver on this mission, for an introductory time, Fresh Gourmet is offering an on-bag coupon for $1.00 off any bagged salad with the purchase of the new toppings. There will also be a trial size display that will include a 75-cents off coupon good toward the purchase of a full size bag.
About Fresh Gourmet
Fresh Gourmet, a division of Sugar Foods Corporation, is the number one brand of croutons and Crunchy Salad Toppings. Long known for the innovative approach that inspired the original produce crouton, the Fresh Gourmet brand offers the largest variety of croutons and other salad toppings, and is available exclusively in produce. For over 25 years Fresh Gourmet has proudly delivered on its original mission—to drive sales in the produce department with innovative products and promotions. For more information, visit http://www.freshgourmet.com.
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