/24-7PressRelease/ - FLORENCE, ITALY, September 19, 2008 - In Europe's most hot-blooded capital, Fresh Hotel Athens hosts the first Ice Club and disguises our nights!
Imperia Ice Club has opened its doors and offers the original premium Russian vodka Imperia, straight or with freshly made exotic juices, at the subzero temperatures of the heartland that created it!
Imperia Ice Club is consisted of two stages: the Ice Club at -5 degrees Celsius and the Lounge Bar at normal temperature.
The Ice Club, made out of thirty tons of crystalline ice, handmade to perfection (the bar, the walls, the sofas, the glasses), create a unique design in the city's most Fresh hotel.
At the Lounge bar you will enjoy zakuskis - a novel take of the original Russian finger food - and authentic ice cocktails.
Imperia Ice Club is open daily, from 8:00 pm to 04:00 am; Sundays from 5:00 am to 01:00 pm and it's closed on Mondays.
Famous resident and guest DJs will play electro house and dance tunes.
Imperia Ice Club is a joint venture by three companies: Fresh Hotel Athens, the experiential marketing agency Fast River that came up with the concept and expanded it and the Russian distillers Russian Standard that will fill our glasses with the premium vodka Imperia.
Fresh Hotel Athens launched in 2004, offering a sanctuary of luxury and avant-garde design amidst Athens' bustling centuries-old market quarter and it's a proud member of the Epoque Hotels Collection.
About Epoque Hotels
The Epoque collection is composed of over 300 style-driven, boutique hotels located in more than 101 destinations worldwide. Epoque Hotels are ideal for both business and leisure travel. The collection is divided into two categories: Epoque and Avantgarde. The Epoque or Classic collection is dedicated to chic, exemplary boutique properties, while the Avantgarde group is devoted to the most hip, trend-setting members.
Established in 2002 and headquartered in Miami, Epoque Hotels also has sales offices in Italy, The UK, Spain, India and China. For reservations or more information, visit http://www.epoquehotels.com or call (305) 538-9697 or (866) 376-7831.
Contact:
Stefano Maranzana, Public Relations
Epoque Hotels
stefano@epoquehotels.com
+39 340 9123 536
http://www.epoquehotels.com
http://www.avantgardehotels.com
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