ENCINITAS, CA, January 05, 2011
/24-7PressRelease/ -- "Fair Dinkum" means being genuine and real with everyone you encounter and is the motto of gDiapers, an innovative company that makes biodegradable diapers. gDiapers joins the ranks of such companies as Nike and FedEx as successful companies who are giving big. Will Marre, CEO of Realeadership Alliance and author of Save the World and Still Be Home For Dinner (Capital Books), is spotlighting a list of 25 top companies in a series called Giving is Winning who are integrating giving into their core business strategy.
According to Marre, giving and winning go together. "The companies on the list are making industry leading profits and growing at a healthy clip," he contends. "When giving becomes an essential part of your culture, employees are inspired to create more value and consumers choose you."
gDiapers is a great example, contends Marre, of what giving at the core of business strategy can do. As their website explains, "While nothing truly biodegrades in a landfill, gDiapers plastic-free refills give you several disposal options that no other diaper offers. You can flush, compost, or toss them. Flush and you're putting poop where it belongs. Throw the wet ones in your garden compost and in 50 - 150 days you've turned a wet diaper into a soil amendment. (A conventional diaper can take up to 500 years.) You're actually giving something back to the planet and reducing your family's footprint."
According to Marre, it's not only their product that gives back to the community; it's also gDipers unconventional family-centered approach to business. The company has a full-time daycare for employees' children located in the same building as the headquarters, offers four weeks of paid vacation time, and gives women three months of paid maternity leave and men six weeks of paternity leave. President Kimberly Graham-Nye allows even encourages employees to work flexible schedules so they can be with their children after 3 p.m. when school lets out, clocking back in after 8 p.m. when the children are asleep if they have work to finish.
According to Marre these family-friendly policies have helped gDiapers win big. Graham-Nye has been able to woo top-notch employees at a lower salary than offered by large companies, and create work opportunities for qualified moms who had left the work force to start a family. The result: highly competent employees (their CFO used to work for Pillsbury), almost no employee turnover, and high brand and company loyalty.
Marre's list of Giving is Winning companies stems from his extensive research being conducted with Clemson University and the University of California San Diego on what successful companies are doing in today's challenging environment that average companies are not. Through data research, executive interviews and in-the-trenches client projects with many of today's thriving companies, Marre, is on a mission to show how successful companies are becoming unbeatable through strategies that are good for the community as well as the wallet.
Visit http://www.willmarre.com/blog to find out more about Marre's Winning is Giving list and get a special series based on his research findings, "Apple to Zappos: What Today's Successful Leaders Are Doing That the Rest of Us Aren't."
About Will Marre:
Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmare.com.
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