George Toma Cover
- RENO, NV, October 18, 2005 - The Pro Football Hall of Fame honoree has partnered with the Western Pozzolan Corporation to lend his legendary groundskeeping expertise as brand ambassador for this water-saving, all-natural soil amendment.
"Lassenite ATS is going to have a dramatic effect on reducing water consumption, compaction, and labor costs associated with intensive turf management," says Steve Beck, President and CEO of Western Pozzolan. "This product will absorb its weight in water and slowly release it, making it available to the root zone."
Water conservation is increasingly becoming a major issue for golf courses, sports fields, parks, and residential properties. Oxygen is a requirement, nearly important as water and fertilizer, for root-zones to grow properly. Because of the inherent porosity of Lassenite, compaction created by intensive foot traffic will be reduced. As Toma likes to say, "Grass grows by inches and is killed by feet."
Lassenite is extracted from a surface mine just north of Reno, Nevada. This deposit originated millions of years ago when nearby volcanoes erupted and volcanic ash was deposited into nearby freshwater lakes. These freshwater lakes contained large amounts of diatoms. The skeletal remains of this tiny organism are extremely porous and adsorbent, which allows for the efficient movement of air, water, and nutrients within turf.
Lassenite ATS is now largely shipped overseas to areas experiencing severe drought. "Our clients in the Middle East are reducing their water consumption from 35- to over 50-percent," Beck says. "These people consider water to be a precious commodity that is to be conserved whenever possible."
But Lassenite ATS has proven to be effective across the United States, as well. Toma has personally overseen its placement at a number of demonstration areas, and vouches that he is observing "twice the root depth with half the water."
Toma, a.k.a. "The Nitty Gritty Dirt Man," has become the world's foremost authority in groundskeeping, having prepared the field for every Super Bowl. He has also been the groundskeeper for the Olympics, as well as World Cup Soccer. He was honored by the Pro Football Hall of Fame in 2001, and remains a consultant with both the NFL and teams in Major League Baseball. He has recently released an autobiography, and is a featured speaker at national turf grass conferences.
Says Beck, "We are honored to be working the living legend, George Toma. When conditions turn bad, professional leagues and teams throughout the world turn to him for their field and turf maintenance needs. Now, Western Pozzolan is proud to do the same." In fact, the "ATS" in the product's name comes from Toma's "And Then Some" catch phrase.
Lassenite ATS is available in a variety of sizes depending upon application and soil type. Contact Steve Beck,
http://www.westernpozzolan.com, or
info@westernpozzolancorp.com
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