LOVELAND, OH, November 14, 2008
/24-7PressRelease/ -- For the second time in two years, The Gorilla Glue Company has captured a "Best of What's New" Award from Popular Science magazine - this time for its revolutionary Gorilla Super Glue Impact-Tough Formula.
"Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products," says Mark Jannot, editor of Popular Science. "These awards honor innovations that not only influence the way we live today, but that change the way we think about the future."
Best of What's New awards are presented to 100 new products and technologies in 11 categories. Gorilla Super Glue was recognized in the Home Tech category.
"Gorilla Glue set out to improve super glue user satisfaction with the introduction of a unique formula that contains tiny rubber particles to give it impact resistance strength, reducing the chance of the repair breaking when the object is bumped or dropped," says Jennifer Dowdall vice president of marketing and innovation for The Gorilla Glue Company.
"Gorilla Super Glue is also thicker than conventional super glues, so it won't run when applied, making it easier to use and control than most other super glues, especially on vertical surfaces," she adds.
Gorilla Super Glue Impact-Tough Formula is available at retailers nationwide.
About Gorilla Glue Company
Headquartered in Cincinnati, Ohio, the Gorilla Glue Company is a leading manufacturer of adhesive solutions for DIYers, woodworkers and professionals. The company revamped the retail adhesive landscape with its 1999 introduction of the wildly popular Gorilla Glue, a unique, all-purpose adhesive with an amazing ability to bond almost any material including wood, ceramic, stone, metal and more.
On a mission to make products that deliver impressive results, the company has since expanded its offerings to include Gorilla Tape, Gorilla Super Glue Impact-Tough Formula, and Gorilla Wood Glue, further solidifying the brand's reputation as the"go-to" product line for the toughest jobs on planet earth.
Gorilla products have earned recognition for performance and innovation from multiple media outlets including Builder magazine's annual survey of preferred brands, Popular Science magazine's Best of What's New Award and Popular Mechanics Editor's Choice Awards. The products also bear the Good Housekeeping Seal.
For more information, visit
www.gorillatough.com or call (800) 966-3458.
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