SAN FRANCISCO, CA, January 09, 2010
/24-7PressRelease/ -- Guide by Cell, the nation's leading mobile technology provider for nonprofit organizations, announced that its cell phone text messaging services were part of San Diego Zoo's "Jungle Bells" holiday. Patrons used their cell phones to receive Guide by Cell m-coupons redeemable for a free hot chocolate when they visited the zoo.
The San Diego Zoo used Guide by Cell's m-coupon service to complement its radio advertisement campaign to announce Jungle Bells, the zoo's evening holiday event. The zoo's use of Guide by Cell m-coupons signals a trend among cultural and family attraction institutions to find low-cost and innovative mobile technology solutions to increase visitor attendance.
The San Diego Zoo integrated the m-coupon with its radio campaign to promote the free beverage offer and the zoo's exciting new "Jungle Bells" program. The radio ad prompted listeners to send a short code text message while hearing the radio ad. Listeners who participated received a text message which served as the m-coupon redeemable for a beverage at the zoo.
"The purpose of the m-coupon was to provide valuable insight into the engagement of our radio spots," said Michael Warburton, Advertising and Design Manager for the San Diego Zoo. "And, who doesn't like a free cup of hot chocolate during the holidays?"
"Guide by Cell's collaboration with the San Diego Zoo to create a text messaging solution in the form of m-coupons was an enjoyable project for us," stated David Asheim, President and Founder of Guide by Cell Inc. "This has been one of the more creative projects we have witnessed. We're finding that mobile technology is transforming how zoos and many other cultural institutions think about promoting special events and programs."
ABOUT GUIDE BY CELL
Guide by Cell is the official provider of mobile solutions to over 500 nonprofit organizations, including several zoos and aquariums, botanical gardens, national and state parks, libraries, universities, and art and history museums. Over 20 institutions in the greater Southern California area use Guide by Cell's mobile services.
Guide by Cell turns cell phones into mobile technology solutions. The company is the largest provider in the world of cell phone audio tours and text messaging solutions for non-profits. The company also provides Smartphone applications for Apple and Blackberry. The company has recently launched a new division called Give by Cell to provide nonprofits throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons.
Information about Guide by Cell Inc. can be found at http://www.guidebycell.com. Information about Give by Cell can be found at http://www.givebycell.com.
About the San Diego Zoo
The 100-acre San Diego Zoo is dedicated to the conservation of endangered species and their habitats. The organization focuses on conservation and research work around the globe, educates millions of individuals a year about wildlife and maintains accredited horticultural, animal, library and photo collections. The Zoo also manages the 1,800-acre San Diego Zoo's Wild Animal Park, which includes a 900-acre native species reserve and the San Diego Zoo's Institute for Conservation Research. The important conservation and science work of these entities is supported in part by The Foundation of the Zoological Society of San Diego.
About Guide by Cell
Guide by Cell is the official provider of mobile solutions to over 500 nonprofit organizations, including several Smithsonian Institution's, national and state parks, aquariums and zoos, libraries, universities, and art and history museums.
Guide by Cell turns cell phones into mobile technology solutions. The company is the largest provider in the world of cell phone audio tours, text messaging interactions, and Apple iPhone downloadable applications. The company has recently launched a new division called Give by Cell to provide nonprofits throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons.
Information about Guide by Cell can be found at http://www.guidebycell.com.
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