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SAN FRANCISCO, CA, September 23, 2011 /24-7PressRelease/ -- Reid Hospital Foundation in Richmond, IN, will launch a Guide by Cell-powered text message voting campaign on Wednesday, September 21, in conjunction with this year's BRAvo! Busting Out Against Breast Cancer event.
Reid Hospital launched the BRAvo! campaign as a fun way to talk about a serious cause -- breast cancer. Each bra decorated by a community member tells a story of strength, survival, memory or humor - and all will act as an eye-catching reminder to be proactive about breast cancer prevention. Proceeds will provide free digital mammograms for uninsured women and financial assistance for patients in need.
So far, approximately 150 decorated bras have been entered into the contest. The bras will be placed in community exhibits and the public will be allowed to vote for their favorite "piece," simply by texting keyword "BRAVO" to 56512.
"Already, the excitement generated by BRAvo! has been amazing," said Jason Troutwine, Director at the Reid Hospital Foundation. "It's provided a positive outlet for so many in our community and will make a difference. And we believe the ability to vote by text while viewing the community exhibits will add to the excitement of the event."
Voting closes October 19, 2011.
About: Reid Hospital & Health Care Services:
Reid Hospital Foundation is a supporting foundation for Reid Hospital & Health Care Services. Reid is a not-for-profit 237-bed regional referral medical center serving east central Indiana and west central Ohio. Recently, Reid was named one of the nation's 100 Top Hospitals by Thomson Reuters, a leading provider of information and solutions to improve the cost and quality of health care.
For more information visit www.reidbravo.urg.
About Guide by Cell:
Guide by Cell is the world's largest provider of interactive mobile technology solutions for cultural institutes and nonprofit organizations. Since 2004, the company has expanded its services to include mobile audio tours, text messaging systems, mobile websites and Smartphone applications.
For more information visit www.guidebycell.com.
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