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All Press Releases for March 15, 2009 »
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HAPPYneuron Announces the Industry's Largest Database for Measuring Cognitive Performance
HAPPYneuron crosses the 25 million milestone for its cognitive performance results database and sets the standard of accuracy for comparative feedback 
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    MOUNTAIN VIEW, CA, March 15, 2009 /24-7PressRelease/ -- A first in the brain fitness industry, HAPPYneuron (www.happy-neuron.com) announces that it has amassed more than 25 million unique cognitive performance results worldwide in its online cognitive cross-training database, making it the largest brain fitness database available on the market today. This record number of data points allows HAPPYneuron to quickly and reliably provide the highest standard of accuracy in peer performance feedback and training recommendations.

HAPPYneuron currently offers 35 online cognitive cross-training exercises from which results are compiled into age, gender and education based norms. These are the three primary variables that influence a person's cognitive reserve and natural cognitive orientation. HAPPYneuron is the only program that can compare an individual's cognitive performance against these variables with such scientific accuracy. With over 25 million data points derived from online cognitive exercise participation worldwide, HAPPYneuron's advanced algorithms can then suggest optimal brain training workouts based on an individual's cognitive strengths and weaknesses. As the database grows, each user benefits from an increasingly accurate assessment of their cognitive abilities as compared to their peers.

"Passing the 25 million milestone allows HAPPYneuron to provide the highest standard of accuracy in user performance feedback," says Dr. Bernard Croisile, Chief Scientist at HAPPYneuron." This information not only informs users how they are performing, but how they might be expected to perform relative to their peer group. HAPPYneuron is the only program that provides normalized peer comparisons based on all three scientifically essential variables at such an accurate level."

Increasing scientific evidence shows that actively participating in appropriately designed brain cross-training workouts can slow the effects of aging on the brain throughout our lives and defer the onset of diseases like Alzheimer's. HAPPYneuron games were developed by a team of neurologists, cognitive psychologists and educational scientists to specifically target the five major cognitive brain functions of memory, attention, language, executive functions and visual/spatial skills and their many sub-functions. For more information on the science behind HAPPYneuron and to subscribe, visit http://www.happy-neuron.com.

About HAPPYneuron, Inc.

A pioneer in cross-functional brain training solutions, HAPPYneuron offers a broad range of personalized brain training workouts in multi-media formats. Designed for people of any age, the programs minimize the natural effects of brain aging by maximizing the brain's capacity to learn and its ability to adapt to new information. Program effectiveness is optimized through the availability of thousands of hours of fun and challenging brain games and guided and monitored by a virtual personal coach. HAPPYneuron is a majority owned subsidiary of Scientific Brain Training (NYSE Euronext: MLSBT). To learn more about HAPPYneuron, Inc. visit http://www.happy-neuron.com.


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