All Press Releases for August 18, 2014

Harley-Davidson of Tampa Discusses Harley Going Electric

The Tampa Harley-Davidson dealer, Harley-Davidson of Tampa, discusses the launch of Harley's first electric motorcycle. Dubbed Project Livewire, this new technology has everyone talking.

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    Harley-Davidson of Tampa

    TAMPA, FL, August 18, 2014 /24-7PressRelease/ -- The used Harley-Davidson dealer, Harley-Davidson of Tampa, talks about the manufacturer's first electric motorcycle. It has not been long since word of Project Livewire spread, but there is no doubting the popularity of the topic. The technology is not new or exclusive to Harley, but anyone who knows the brand knows this is a major shift on many fronts.
An Electric Harley?

The reputation for fuel-burning, performance-driven touring bikes that Harley is most famous for is now taking a dramatic turn towards eco-friendly biking (1). On the exterior, Livewire looks fairly similar to just about any other Harley bike, though major changes have been made to accommodate the all-electric setup (1).

The rumble and roar of the classic HD V-twin motors have been replaced by a different sound, one that millions of Harley owners across the country are listening to (2). In order to remain continuously successful, brands are often forced to reimagine and reinvent their products. Sometimes staying true to tradition is enough, but the times change and adaptation can be beneficial.

This is exactly what Harley is doing with Project Livewire and what they have been doing for more than a year in response to widespread customer input regarding their motorcycle preferences. Adam Wright is the company's marketing director, and he notes that in their more than 100 years of operation, Livewire is a clear example of brand reinvention (2).

Customer response is being gauged at this point as the bike is not yet for sale. The goal is to attract new types of Harley owners, ranging from high-tech lovers to students who have a passion for eco-friendly designs (2). If you are looking to test drive a motorcycle, Harley-Davidson of Tampa has a full selection of new and used rides!

1. "Harley-Davidson Goes Electric."

2. "Harley-Davidson Project LiveWire set to test the electric market." ... rxvT1bM3pM.

About Harley-Davidson of Tampa:

Harley-Davidson of Tampa offers motorcycle test rides, rentals, and the Harley-Davidson Riding Academy where you can learn how to ride a motorcycle. Harley- Davidson of Tampa also has a full-service shop to get you back on the road as soon as possible.

To learn more, please visit

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