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MILAN, ITALY, August 28, 2014 /24-7PressRelease/ -- Milan-based marketing and sales firm HB Group encourages entrepreneurship as a valid career choice and has developed a system to help aspiring business owners take the plunge.
Entrepreneurs are rare - according to statistics from the Kauffman Foundation, they make up just 0.58% of the population. However, HB Group Italia, Director, Jack Bertok, considers that now is the perfect time to start a business: "I started HB Group Italia as the european economy was just starting to recover which many people through was crazy. I think what separates entrepreneurs from dreamers is their willingness to do whatever it takes to make their dream a reality."
A 2012 survey by Rasmussen reports that 52% of voters think small businesses create more jobs and generate more economic growth than either large corporations or the government. Inc.com surveyed 500 small business owners on the advantages of running their own businesses as opposed to working as an employee for a large company. Respondents said that the rewards were much greater than as an employee, and that they enjoyed doing something they were passionate about and had a greater sense of achievement. "I think the biggest perk of being an entrepreneur is being in control of my life," says Mr Bertok of HB Group Italia. "Most of us spend our lives being told what to do - by our parents, our teachers and then our bosses. As an entrepreneur, everything is up to me. Employees trade their time for money, whilst entrepreneurs make money by doing what they love."
Jack Bertok is so passionate about the value of entrepreneurship that HB Group Italia provides a business development program designed to help aspiring entrepreneurs get a head-start. The program centers around seminars and workshops which are based on key business skills including sales, marketing, team leadership and business management. The scheme has been running for over a year; several former participants have gone on to found businesses in a variety of sectors. "The reason behind the program was to ensure that entrepreneurs have a solid foundation of skills before starting up. Most of our participants have limited work experience, so the program will help improve the odds of their businesses thriving," explains Jack Bertok of HB Group Italia.
HB Group Italia provides customer acquisitions and direct marketing for clients across Italy. The firm aims to open another 3 regional branches in early 2015.
About HB Group: http://www.hbgrp.it/chi-siamo/
The HB Group was established in early 2014 to meet the growing demand for outsourced sales and direct marketing. Located in Milano, Italy, the HB Group specializes in generating additional customers for their clients' brands.
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