TAMPA, FL, April 18, 2010
/24-7PressRelease/ -- Tampa-based web development company, HD Interactive, teamed up with direct marketing company, Cox Target Media , which provides the popular Valpak Blue Envelope , to create augmented reality marketing projects to promote Valpak advertising solutions.
"HD Interactive and Valpak creative teams worked together to create a unique Flash augmented reality promotion," said Sean Carey, CEO of HD Interactive. "The playful graphics and animation, along with the promotional videos, are a fun payoff to go along with trying to win the contest."
The business to consumer project was an interactive way to enter a promotional contest. Augmented reality technology uses a special symbol printed on the Valpak envelope (in addition, the symbol could have been printed from the contest website), along with a web camera, to display interactive animations and video trailers on the computer screen. For those consumers without a web camera, HD Interactive created an alternate way to view the augmented reality site, thus providing a means for more consumers to participate.
A business to business campaign was run simultaneously with advertisements in Advertising Age and DM News (Direct Marketing News) magazines. The ad featured a symbol, which, when viewed with a web camera, invited viewers to learn more about the many components of advertising with Cox Target Media and Valpak.
Valpak was especially interested in augmented reality because of its ability to connect print ads and the Internet, and it's potential to turn into a viral campaign. Understanding that audiences change, Valpak is reaching out to a younger group by tapping into this new technology, which is popular with today's younger, technology-savvy users.
About HD Interactive
HD Interactive develops projects for some of the world's most recognized brands, including Adobe, Disney, Siemens, Hilton, Universal Studios, EA's Madden '08, Warner Brothers and Pepsi. We specialize in Adobe Flash, Flex, and AIR solutions, augmented reality products and marketing, iPhone application development, and interactive training and entertainment. HD Interactive develops successful online solutions for businesses but also has a passion for developing iPhone and desktop games, like our latest and greatest AIR application ChessJam.com. For more information on HDI and its products, please visit http://www.hdinteractive.com or http://www.hdiblog.com.
About Valpak
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with http://www.Valpak.com , an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone , iPod touch , AndroidTM,Palm PreTM and Blackberry platforms. For more information, please contact 1-800-676-6878.
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