LAMBERTVILLE, NJ, March 11, 2010
/24-7PressRelease/ -- Health Strategies Group, a leading provider of market intelligence to pharmaceutical and biotechnology professionals, will be facilitating a workshop at the upcoming eyeforpharma Oncology USA 2010 Summit in Boston, March 23-24. The workshop will provide insight to the oncology market and offer actionable recommendations on how to achieve brand success.
Entitled "Expanding Product Marketing Beyond the Oncologist to Build Commercial Success", the workshop will present current market trends and how they impact marketing strategies, identify influencers on commercial success and explain how managed care may create barriers in the future. Discussions will be focused on the unique challenges of the oncology marketplace and how to succeed in a therapeutic category that is driven by data.
"Health Strategies Group is pleased to participate in this significant conference," said Denise Woltemath, Research Director, Oncology Performance Edge service. "The oncology market is very different than other therapeutic categories and understanding how to navigate successfully now and in the future, especially in the face of rampant change, is critical to marketers."
"When a brand is competing in a category where successful patient outcomes can mean the difference between life and death," added Susan Weber, Research Director, Managed Care Complete Oncology service, "understanding the complexities of the Managed Care environment is crucial. New information is emerging daily and marketers must not only be aware of it, but must be ready to respond."
For additional information on Oncology Performance Edge, contact Karen Vandeven, Director of Marketing & Communications for Health Strategies Group at 609-397-5282 or kvandeven@healthstrategies.com. For more information on Oncology USA 2010 Summit, visit http://www.eyeforpharma.com/oncologyusa.
About Health Strategies Group
Health Strategies Group has been providing market intelligence to pharmaceutical and biotechnology professionals since 1992, transforming research findings into practical insights and strategic recommendations to help organizations make the best business decisions. The company has long-standing relationships with 90 percent of the nation's leading pharmaceutical and biotechnology companies. Health Strategies Group services include syndicated research reports in different practice areas, proprietary intelligence projects on request, and direct, continuous access to a team of research directors and practice leaders who are experienced veterans of the pharmaceutical industry and active thought leaders in their areas of expertise. Organizations use Health Strategies Group to assess marketplace trends and future scenarios, support business planning, formulate successful segmentation strategies, guide the design of training curricula, educate colleagues, benchmark staff performance, and develop more profitable contracting strategies. Health Strategies Group is headquartered in Lambertville, N.J., with regional offices in Redwood City, and Irvine, CA. Visit the company's Web site at http://www.HealthStrategies.com
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
- analysis, biotech, consulting, edge, effectiveness, force, group, health, intelligence, managed, market, markets, oncology, performance, pharma, pharmaceutical, research, sales, services, strategies, syndicated, trends
Read more Press Releases from Karen Vandeven:Other Press Release Headlines:
