/24-7PressRelease/ - CINCINNATI, OH, July 27, 2008 — Strata-G Communications, a strategic integrated marketing communications agency based in downtown Cincinnati, has been selected by HealthSpan, Inc., as its marketing communications agency of record.
HealthSpan, headquartered in Cincinnati, is a comprehensive provider-owned care management company and PPO network of hospitals, physicians, and ancillary services. HealthSpan provides convenient access to 91 hospitals, more than 10,000 physicians, and more than 1,000 ancillary services throughout Greater Cincinnati, Dayton/Springfield, Northern Kentucky, and Southeastern Indiana. HealthSpan has recently introduced HealthSpan Complete Care which integrates Utilization Management, Case Management, Disease Management, and Wellness including E-Coaching and Data Management enhancements. HealthSpan is owned by Mercy Health Partners, a subsidiary of Catholic Healthcare Partners.
As agency of record, Strata-G will initially help HealthSpan with its online marketing efforts, developing a new company Web site as well as a strategically planned approach to reaching target markets via the Internet. The goal of the new online property is to categorize customers upon arrival at the site, communicate effectively with them, and provide interactive tools.
"What we bring to the table is not only the opportunity to link a great company with a great Web property, but to link that with all of HealthSpan's marketing," said Bryan Wright, associate director of public relations at Strata-G. "As a fully integrated agency, we can offer the experience and expertise to enhance the quality of all HealthSpan's marketing materials."
According to Dawn Woods, Director of Marketing and Public Relations for HealthSpan, "We engaged in a thorough process to find the right partner; we are very pleased with the choice, and are looking forward to Strata-G helping us meet our business and growth objectives."
About Strata-G Communications
Strata-G Communications, based in Cincinnati, is an integrated marketing communications firm specializing in strategic advertising and promotion, brand development, public relations, direct marketing, website development and interactive solutions. In business since 1978, Strata-G serves a diverse clientele including regional, national and international leaders in finance, healthcare, insurance, hospitality, automotive, building products, power tools and outdoor equipment. For more information, visit http://www.strata-g.com.
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