Hispanic Marketing & Public Relations
Dora O. Tovar, MPA
Michele Valdovinos
Federico Subervi, Ph.D.
Editors: JPG photo available
/24-7PressRelease/ - BOCA RATON, FL, May 10, 2006 - HispanicMPR.com, a forum for the exchange of information and ideas on Hispanic marketing and public relations, launched a Resources Section featuring its eponymous book and the first ever series of downloadable audio recordings on Latinos and how to reach them effectively with marketing and public relations tools. Resource product prices range from $49.95 for Hispanic Marketing and Public Relations book to $129.95 for two recorded presentations in a CD set. Details available online at
http://www.hispanicmpr.com/resources/hmpr-products/
Initial offerings include presentations by experts and leaders in the field. Michele Valdovinos, vice president of research and marketing, Phoenix Cultural Access Group, and co-author of a chapter titled "A Snapshot of the U.S. Hispanic Market" and Elena del Valle, MBA, principal, LNA World Communications, and editor of the Hispanic Marketing and Public Relations book present "Hispanic Market Overview." Dora O. Tovar, MPA, president, Tovar Public Relations, and contributing author of the "Hispanic Public Relations and Its Emergence as an Industry" chapter presents "The Next Step: Secondary Latino Markets." Federico Subervi, Ph.D., professor at the School of Journalism and Mass Communication, Texas State University-San Marcos and co-author of the "Latino Media: A Cultural Connection" chapter and del Valle, contributing author of the "Cultural Understanding Key to Effective Media Training" chapter present "Latino Media and Hispanic Media Training."
Started as a weblog for the Hispanic Marketing and Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a place for readers and authors of the book, subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio podcast format. Visitors may listen to podcasts on the podcast announcement page, the website's audio player which appear under the heading "Podcast" or download them for convenient listening on their MP3 or iPod players.
The Hispanic Marketing and Public Relations book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing and Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.
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