WYNNEWOOD, PA, June 12, 2009
/24-7PressRelease/ -- Hollister Kids, the educational division of Hollister Creative, was chosen this spring to create a classroom program teaching the benefits of health and fitness in partnership with the Detroit Tigers Major League Baseball team and Detroit Newspapers In Education.
The "Home Run for Health" curriculum used the appeal of baseball and Tigers players to teach students simple first steps for living healthier lives. The 16-page, full color guide, which was delivered inside the Detroit Free Press newspaper, stressed the message that small steps can achieve big results in health and fitness for students and families.
The program was undertaken by the Tigers and Detroit NIE to address the problem that many Americans are overweight because they don't exercise enough and don't eat a healthy diet. This is especially true for lower income kids — the target audience for the guide delivered to elementary students in Detroit Public Schools and the metro region.
Lessons explored the connection between healthy bodies and healthy minds; ways to add moderate exercise to family lifestyles; and the importance of healthy eating, especially breakfast and lunch on school days.
Interview profiles of Tigers players like Justin Verlander, Placido Polanco, Curtis Granderson, Brandon Inge, Matt Treanor and strength and conditioning coach Javair Gillett showed students the role of health and fitness in the lives of Major Leaguers. "You don't need to be a Detroit Tigers player to benefit from getting exercise and eating healthy meals," the guide said. "But if you do those things, you'll feel like you hit a Home Run for Health."
Hollister Kids previously created education programs for the Tigers and Detroit NIE on the topics of Teamwork and Character Education. Hollister Kids/Hollister Creative also has created education programs for the Philadelphia Phillies, Eagles, Sixers, Flyers, Phantoms, Kixx and Wings, in partnership with Philadelphia Inquirer Newspapers In Education.
"Home Run for Health" was written by Hollister Vice President and Education Director Peter Landry and designed by Hollister Art Director Heidi Karl.
About Hollister Kids
Hollister Kids creates custom teaching materials for foundations, corporations, non-profits, museums and sports teams and syndicates a catalog of 75 original curriculum packages to newspapers across the country. Hollister Kids has been honored 52 times for distinguished achievement in educational publishing. For more information, visit http://www.hollisterkids.com.
About Hollister Creative
Ranked among the top 25 graphic design firms in Greater Philadelphia by the Philadelphia Business Journal, Hollister Creative is the only one with a full range of copywriting and editorial services. Hollister's writers, editors and graphic designers provide award-winning creative services in three areas of specialty: custom publishing, marketing communications and educational publishing. For more information, visit http://www.hollistercreative.com.
Contact: Kim Landry 866-520-0115 ext. 101
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