/24-7PressRelease/ - TORONTO, CANADA, July 19, 2008 - Jing Liu may still be unknown in the design world, but that's about to change. Liu's JUZD Bamboo Streetwear Collection has just been picked up by Holt Renfrew, a leading Canadian luxury retailer, rarely known for taking a chance on an unproven line from a new designer. JUZD (pronounced "joost") is the world's first bamboo designer label, and features high-end streetwear created using an exclusive bamboo fabric and Liu's edgy "organic" and aggressive style of art.
Liu isn't following the path of a "typical" fashion designer. He has no formal training in fashion or design. He has no work experience at any design agency. With no exhibits to his name, Liu's creative and eco-conscious style have seemingly come out of nowhere, beginning with his first collection of custom-designed tees with original and edgy graphics.
Holt Renfrew's formula for success, at least for the last several years, has been about picking proven lines. It might seem a risky move then for the company to put its faith in unknown Canadian designer, Liu. Industry insiders, however, are taking note of the JUZD line's bamboo fabric, with even industry veterans of over 50 years is in awe of the fabric, custom-designed and milled with advanced textile technology.
According to Liu, his success was foreshadowed in feedback from metro boutiques and end consumers. "The fabric's potential revealed itself when it was shown to boutique sales staff members and stylists. These are the trendsetters - they live and dictate style in our culture. Their excitement at the fabric and graphics really kept the dream, and motivation, alive from the beginning."
Holt Renfrew picked up the collection on July 8th 2008 and wanted delivery the next week. "This is unheard of in the retail fashion industry," says Liu. "Retailers typically buy lines at least nine months in advance." The JUZD collection is scheduled to appear in Holt Renfrew in Toronto, Montreal, Vancouver, and Edmonton as early as next week.
About JUZD - The Bamboo Streetwear Clothing Company
JUZD (pronounced joost) http://www.juzdbamboo.com is the planet's first bamboo designer label, established in 2007 by Toronto designer Jing Liu. The label emphasizes contemporary high-end streetwear created using exclusive custom-designed and milled bamboo fabric. Each design is inspired by the designer's vision of "organic" and aggressive style and the philosophy that art and fashion should co-exist in a way that is innovative, eco-conscious, and empowering.
For more information about the JUZD label or new clothing line, or to learn more about or set up an interview with Jing Liu, please contact Davi Tham at 416-561-4840.
CONTACT:
Davi Tham
JUZD Bamboo
Tel: 416.561.4840
Davi@JUZDbamboo.com
Toll-Free: 1.888.589.3462
Fax:1.888.895.5893
About JUZD
JUZD (pronounced joost) is an innovative brand in the fashion world which conveys a hot mixture of art and power, creative and organic energy, empowerment and the notion of reaching your mental and physical ideal.
The Designer
Known as the planet's first bamboo designer label, JUZD is the brainchild of chief designer and creative genius, Jing Liu.
Liu went from designing T-shirts for fun to creating a high-end streetwear line by harnessing the energy of positive feedback and his creative will. The JUZD collection features a range of edgy graphic designs on the canvas of custom-designed tees made from a lush and exclusive custom-milled organic bamboo fabric.
The Power
Each shirt in the collection is inspired by the JUZD legend of 1898 with an emphasis on individuality and personal expression. You become your alpha persona.
JUZD aims to lead the movement bringing art back to clothing design in a wearable and fashionable way. The designs are one-of-a-kind, with each shirt individually numbered. Each design is limited to as few as 35 shirts in any given size.
The JUZD philosophy can be found at the heart of every design and piece of clothing in the line. Our Mission: To empower our customers through design.
The Environment
JUZD is about more than art. JUZD is also an environmentally-conscious brand, utilizing one of the most eco-friendly plants on the planet: bamboo. Unlike cotton crops, the growing and harvesting of bamboo actually improve the soil and ecosystem. We combine the abstract nature of art with a grounded principle of helping the planet.
Our bamboo fabric is unique and exclusive to the JUZD brand. We offer softness other bamboo fabrics can't match, because our fabric is custom-milled, designed, and cut. We combine a true fashion "experience" with high levels of quality compliance and creative packaging and presentations.
The Fans
Our customers are 25-40, fashion-forward, intellectual, and environmentally-conscious. They're aware of their own identity, and are seeking to be unique in a world of mass market goods and homogenization. They believe in individual and highly personal expression, and our line puts them at their peak.
The Brand
The JUZD brand has a great deal to offer - an edgy, artistic, organic, grungy feel to the soft, silky touch of the custom bamboo fabric. JUZD represents quality combined with artistic and environmental integrity. In the fashion world, the JUZD brand stands alone.
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