/24-7PressRelease/ - DALLAS, TX, November 02, 2007 - There's an old belief among marketers that's being challenged, and that could potentially lead to tremendous success for home business owners.
Traditionally, marketers using persuasion to sell their business or products consider pain to be the strongest way to motivate someone. Most believe the less effective way is to promise pleasure.
In other words, you either have people running towards your business because of the joy it will bring, or you have them chasing to buy from you so they can avoid the displeasure of their current state.
It's widely believed among marketers that avoiding pain will get more people to take any kind of action. Joe Vitale disagrees.
As the author of "Hypnotic Writing, Joe Vitale believes using pain as motivation in a sales copy is less effective in the long run, and love is what will attract better quality prospects.
He says, "Love isn't an emotion but a mind-set. As a mind-set, it is stronger than any emotion." For home business owners, this simply means to communicate with your prospects from a place of understanding and care.
"Teach them, guide them, and set an example for them. Show them you're there for them long before asking for anything, and they'll join your business with loyalty", says Shiraz Khan, a home business consultant.
It could be that love is the greatest motivator of all time, and most marketers are overlooking it.
To learn more about Shiraz Khan and his free home business marketing advice, visit - http://www.DownlineAttraction.com
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