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VANCOUVER, BC, March 08, 2013 /24-7PressRelease/ -- A blog may prove to be your best marketing tool; a well-written and actively promoted blog can attract more clients than many other forms of marketing combined while simultaneously establishing your brand and increasing your reputation as an expert in your field.
It does, however, take time and patience to make your blog into a successful marketing tool. If you are fortunate enough to have an established blog in place already, with a large following, then - congratulations - you are already more than halfway there. If you don't have a blog as yet, or have only recently started one, then you will have to be prepared to invest some time and effort into growing the following for your blog.
In many ways, your blog is the heart of your business; it is the forum where you speak directly to potential customers and share what you are passionate about. By sharing informative content on a blog, you establish yourself as an expert and also become seen as someone who is helpful and willing to dispense free advice. This will eventually lead to sales. However, your blog does need to be read by a large number of people if it is to be a successful marketing tool. To this end, try some of the suggestions below to begin to increase your readership:
- Promote other blogs. This sounds counter-intuitive, but blogging is really more about community than competition. Find blogs that are in the same industry or cover the same topics or interests as yours, and create a blogroll on your site listing these blogs. It's also a good idea to get in touch with the blogs' authors and let them know that you have added them to your blogroll - they may do the same for you in return.
- Comment on other blogs. Use this blogroll to comment on blogs regularly, especially every time you write a new post. Commenting usually requires you to insert your name and your blog's own URL, so it creates a link back to your blog every time, which not only helps with your search engine optimization but also increases visibility for your site among the blog's readers.
- Offer giveaways. A great way to gain readers is to reach out to companies whose products you love and request that they sponsor a giveaway for your readers. If, for example, you are a photographer, you could reach out to a small photo printing business and ask that they sponsor a giveaway and offer a free print to one of your readers. You can then request that readers enter the giveaway by taking actions such subscribing to your blog by email and sharing the giveaway on social media. Giveaways are often a great chance to expose your blog to new readers, and some may stick around after the giveaway is over if they like what they read!
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Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.
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