/24-7PressRelease/ - SEATTLE, WA, November 14, 2007 -- E-mail is considered the biggest productivity drain in business today with an estimated cost of $558 billion annually. And that number does not include the cost of poorly written e-mails that land companies and employees in legal trouble, destroy long-term client relationships, and ruin reputations.
Dr. Julie Miller, author, speaker, and founder of Business Writing That Counts! states, "People need to treat e-mail writing as writing, not as casual conversation. Whether messages are written in the sky, sent by carrier pigeon or via the Internet, your words must connect with the reader. Good writing allows this to happen; poor writing does not. That's where it all starts."
E-Mail Writing That Counts!, the latest online course in Dr. Miller's e-offerings, launches this week and tackles this issue head on. "The course shows writers how to optimize their e-mail flow, write e-mails that get acted on, and evaluate tone and how to use it based on the reader. Our three-step process helps organize your e-mail writing from start to finish," says Miller.
This online course also addresses the creation of an e-mail protocol. "Simply stated," said Miller, "it's the 'way we do business around here' in terms of communicating via e-mail. Business e-mail extends your brand outward to your customers. E-mail procedures around managing your inbox and framing your words can keep you out of trouble," says Dr. Julie Miller.
What distinguishes this course from all the other online courses out there? "The great value-add is the live, individualized feedback from one of our certified writing coaches at the end of the course. We are the only ones in this space who give such personalized, in-depth attention to the writer's final assignment."
She encourages companies, if they are thinking about an e-mail protocol, to complete a simple online survey. Visit http://www.BusinessWritingThatCounts.com and click on the "Take our e-mail protocol survey" button.
About Business Writing That Counts!
Business Writing That Counts! is a national training firm that offers business writing programs to help organizations improve the writing skills of their employees. Clients choose from dynamic on-site workshops, interactive online classes, and group/individual coaching sessions, which lead to greater productivity and cost effectiveness in the workplace.
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