/24-7PressRelease/ - Fort Lauderdale, FL, September 06, 2008 - Current economics are forcing the hospitality industry to take a new look at marketing strategies. It is more important than ever to adopt an ROI based approach. The slowing economy is affecting survivability. Costs are on the rise, travelers are staying home and companies are re-evaluating travel budgets.
Industry surveys show that globally occupancy rates are falling compared to last year. What should hoteliers do?
The Internet Survival Tool
In difficult times, Internet marketing can help hoteliers generate revenues that they might not otherwise see. Specialists, such as How2Vacation.com help managers improve marketing ROI by attracting more affluent travelers and helping managers out-smart the competition. How2Vacation.com is a full service travel website ranked in the top ¼ of 1% of all websites worldwide. Advertisers pay a flat fee and the traveler can book direct through an advertisers own website or booking engine, increasing client traffic and optimizing ROI.
Internet savvy managers survive economic downturns by effectively limiting costs. This can be accomplished through shunning commissions and per booking charges and by adopting the simple Flat Rate Fee Structure offered by How2Vacation.com.
The Travel Industry Association says that 83% of travel planning in the U.S. is done online. Driven by consumers searching for the best deals online travel will continue to grow. The Internet has established itself as the most important distribution and marketing channel in hospitality. In 2008, 37%-38% of all hotel bookings will be generated from the Internet up from 33% in 2007 and 29% in 2006. At least another third of all hotel bookings will be influenced by the Internet. According to Merrill Lynch 45% of all hotel bookings will be completed online by 2010. Consumers out to find the best deal in cyberspace soon lose patience searching and then clicking from website to website and back again. They eventually abandon this daunting routine and prefer to access hospitality providers through a single service, which is where How2Vacation comes in. Smart hoteliers can generate revenues, increase market share, and outsmart the competition with an improved Flat Rate marketing strategy as offered by How2Vacation.com. Cut Commissions and Booking Fees and improve ROI.
Utilize How2Vacation.com - Go Direct And Save.
About How2Vacation.com
How2Vacation.com is a full service travel website ranked by Alexa in the top 1/4 of 1% of all websites worldwide. Our advertisers pay a flat fee for listings and the traveler can book direct through the advertisers website or booking engine, increasing client traffic for the advertiser and enabling comparison shopping for the traveler.
For further information contact;
Jennifer Clark - Director of Business Development
jclark@h2gi.com
http://www.How2Vacation.com
3317 NW 10th Ter. Suite 405
Fort Lauderdale, FL 33309
Toll Free: 1-800-940-HOW2 X 2020
Local: 954-537-1107 X 2020
Fax: 954-567-9511
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