ATLANTA, GA, October 24, 2009
/24-7PressRelease/ -- HT Mart (a.k.a. Home Theater Mart), initiated its second advertising campaign with Residential Systems magazine to tie-in with the 2009 CEDIA Expo. Designed to further build brand awareness of the HT Mart logo and product offerings through full-color print ads and online banner advertising. HT Mart is a featured advertiser in Residential Systems during the September 2009 CEDIA issue, and the October 2009 Post-CEDIA issue.
The focus of the advertising campaign will be centered on our Home Theater Decor product line, and our online Home Theater Guides that are available for free to our site visitors. Our site visitors generally include: do-it-yourself (DIY) types, home theater contractors and installers, home theater systems integrators, home automation companies, video stores, art house theaters, large movie theater chains, schools, churches, government agencies, and other people from all walks of life, including techies, and non-techies, but especially film fans.
The online campaign will run from September 1st, 2009 through October 31st, 2009 and will mainly target the Home Theater section of ResidentialSystems.com web site. The print component includes full-color print ads in the September and October issues of Residential Systems magazine. Residential Systems sent an additional 5,000 copies of the September 2009 issue to the CEDIA show at the Georgia World Congress Center in Atlanta, GA.
The September issue of Residential Systems features a Cover Story with CEDIA leaders reflecting on 20 years of business lessons learned. There is also a Home Theater article by columnist, Tony Grimani, and a Theater Design article on artfully blending your room's form and function together, by columnist, Sam Cavitt. This is the type of content that people in the home theater business like to read, and it is a perfect complement to what HT Mart offers.
Distribution:
Residential Systems magazine is published monthly by NewBay Media LLC in New York, NY. Residential Systems magazine is read by 20,000 home theater custom installers, and other industry professionals. Readers look to Residential Systems for industry news, product reviews, home theater articles, advice, and how-to information. The Residential Systems eNewsletter is sent to nearly 12,000 opt-in subscribers.
"We decided to renew our Residential Systems ad campaign based on the success of our 2008 campaign and the positive feedback we received from several industry professionals. The additional exposure at the CEDIA Expo will further highlight our brand and company resources" said Robert Schlecht, President of HT Mart.
See our full-color print ad on Page 18 of the September 2009 issue, and Page 28 of the October 2009 issue of Residential Systems magazine. To view a sample of the HT Mart 468x60 online banner ad, visit: http://www.resmagonline.com/section/home-theater.aspx
About HT Mart:
HT Mart (a.k.a. Home Theater Mart), located north of Atlanta, GA is a niche e-tailer specializing in Home Theater products, information and resources. The company's home theater products have been sold to laypeople and professional home theater installers from coast to coast. Founded in 2005, HT Mart is one of the leading online retailers of home theater products and a prime source of home theater information.
Contact:
HT Mart
404-353-3412
http://www.HTmart.com
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