Iconic 70's Brand Cinzano Launches SpritzzUp! Coinciding with the current trend of retro revivals and the British appetite for nostalgia, Cinzano has launched a new product onto the UK market.

    /24-7PressRelease/ - Stirlingshire, United Kingdom - October 10, 2006 - Following incredible popularity in the 70's due to a phenomenally successful television advertising campaign which featured Joan Collins and Leonard Rossiter, Cinzano is back and appealing to a new target audience.

Cinzano SpritzzUp! is a hugely innovative product in an entirely new category. It's a wine-based drink (aromatised wine) that you mix at home with lemonade or tonic in large wine glasses over ice. Cinzano SpritzzUp! offers a high quality alternative to RTDs or alcopops with a more accessible taste and lighter style than conventional wine

There are two varieties of Cinzano SpritzzUp: SpritzzUp Fruity White and SpritzzUp Cheeky Red, both aimed at females between the ages of 18 and 30. Cinzano SpritzzUp will be promoted using the strapline 'girls get ready to', as it is ideally enjoyed between a group of friends as they prepare for a girly night in / out.

In recent years the market for Vermouth products has been in decline and the launch of Cinzano SpritzzUp marks an important step in the rejuvenation of the brand.

"Cinzano is a name that enjoys huge public awareness and affection with people who remember the Leonard Rossiter and Joan Collins campaign" explains Karen Crowley, UK Marketing Manager for Cinzano. "However whilst younger adult drinkers may have heard of Cinzano, they've never had an incentive to buy the product until now. SpritzzUp can redefine what 'Cinzano' means to a new generation."

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