/24-7PressRelease/ - BROOMFIELD, CO, September 17, 2008 - "In today's world, there's so much competition that if you make a mistake your competitors quickly get your business. The chances of getting it back are very slim unless someone else makes a mistake," says Jack Trout for Forbes (www.forbes.com). Marketing mistakes are costly, and can often be easily avoided; be sure to carefully consider different marketing options to avoid making common marketing mistakes.
Allyn Cutts, sales and marketing expert, advises: "Never abandon a winning marketing strategy. A good rule of thumb is to spend 80 percent of your advertising money on proven methods, and to risk 20 percent on experimental advertising." Experimental marketing can be effective, but remember to keep sight of your end goals.
"Advertising is expensive enough when it does work, and way too expensive to waste money on when it doesn't," says Boni Lonnsburry, President and CEO of In Touch Today. In Touch Today provides automated mailing programs for professionals, and is committed to educating clients on the benefits of marketing as well as potential pitfalls clients should avoid when implementing their marketing plan. To that end, the company has released an article on the "10 Most Common Advertising Mistakes" it sees professionals making.
According to Boni, one of the most common mistakes is not using targeted advertising. Many professionals waste their money advertising in areas and to markets that they have little hope of return on. For instance, if most of your business comes from a particular geographic area, marketing to a larger, more dispersed audience could be a waste of money.
Additionally, while many professionals know they have to sell their products and services, many are scared to do so. Asking for a sale can be a very uncomfortable situation, but reminding your past clients that your business is referral-based is an easy way to encourage them to pass your name on to others who may need your expertise.
Another common mistake is not advertising frequently or consistently. "There is no better way to ensure repeat and referral business than repeated contact with your customer base," Boni explains, "and we have testimonies from clients who've gone from 20 percent repeat and referral business to 80 percent repeat and referral business just by mailing postcards regularly."
These are just a few of the most common advertising mistakes professionals should try to avoid to ensure their marketing is more effective. For a full listing of the "10 Most Common Advertising Mistakes", please visit: http://intouchtoday.com/specialreports/.
About In Touch Today
In Touch Today is a marketing company based in Denver, Colorado, that assists professionals in increasing their repeat and referral business as well as building professional referral sources and prospecting new clients. Since incorporation in 2000, and a meager $50 investment, In Touch Today has grown to a $5 million marketing company helping thousands of professionals world-wide. To learn more about direct mail marketing and how it can impact your commercial aspirations, please visit http://www.intouchtoday.com or call 800-433-3755.
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